{"product_id":"book-9788952129635","title":"Diffusion of Korean Popular Culture in Western Countries","description":"세계 속에서 ‘한류’는 어떻게 흐르고 있는가\u003cbr\u003e\n서양에서 음악, 영화, 드라마 등 한국 대중문화의 인기가 높아지고 있는 이유는 무엇일까? 서양문화권의 연구자들이 문화학, 역사학, 텍스트 분석, 담론 분석, 민족지적 분석 등 다양한 측면에서 이 질문에 답한다. 이 책은 서양 대중문화 소비자의 관점을 통해 한국 대중문화의 세계적인 인기와 그 영향을 이해하고, 한국 대중문화가 세계화를 위해 나아가야 할 길을 제시한다. \u003cbr\u003e\n\u003cbr\u003e\n\u003cbr\u003e\n\u003cbr\u003e\nWhy have Korean popular culture products (e.g., music, movies, TV dramas, etc.) continuously expanded their fandom in Western countries? This book project began with this question. To answer this question, this book invited scholars who were either born in Western countries or conducted pop culture research at universities in Western countries for decades. Research on Korean popular culture in the Western cultural market can yield multilayered intellectual avenues that analyze issues of vernacularism of pop culture globalization, changes in cultural centrality, celebrity studies, transformation of aesthetic hierarchies in the Western countries, and many more. Methodologically, this book included, but not be limited to, comparative analysis between the Korean Wave and the influence of other foreign popular cultures in Western countries, historiography, text analysis, discourse analysis, and participatory ethnography. This book will help readers not only understand the global popularity of Korean popular culture, but also see a great potential for further diffusion of Korean popular culture through presenting authentic perspectives of Western popular culture consumers. This book will also explain how advanced communication technologies contribute to the globalization of popular culture in this technology-driven global community.","brand":"My Store","offers":[{"title":"Default Title","offer_id":48979277185276,"sku":"9788952129635","price":56.18,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/4681\/9068\/files\/9788952129635.jpg?v=1776334000","url":"https:\/\/bookstore12.com\/products\/book-9788952129635","provider":"Bookstore 12","version":"1.0","type":"link"}