스포츠를 설계하라

P A R T 1 스포츠의 가치와 공공성
- 스포츠는 무엇을 위해 존재하는가

1. 코로나19 시대의 스포츠에 대한 단상 ···················································· 5
2. 올림픽의 땀 한 방울! 또 한번 평화를 위한 티핑포인트가 될까? ········· 7
3. 신축년, 우직한 스포츠의 힘!... '경평축구'의 부활을 기대하며 ·············· 9
4. 대한민국 1세대 체육인들의 헌신과 희망 ············································· 11
5. 코로나19 시대, 스포츠가 주는 윤택한 삶 ··········································· 13
6. 스포츠는 어떤 가치를 만들어 내는가? ················································· 15
7. 스포츠에 드리운 자본주의의 굴레 ························································ 17
8. 기후변화, 스포츠는 공존의 의무를 다하고 있는가? ···························· 19
9. 오징어 게임... 놀이문화의 재인식 ························································· 21
10. 스포츠유산, K-스포츠의 가치를 찾아서... ·········································· 23
11. 다시금 찾게 되는 스포츠의 모습 ························································ 25
12. 잊혀져 가는 스포츠의 미, 인간의 내면을 재인식해야 할 시기 ··········· 27
13. 창의적 인재는 스포츠에도 필요하다 ··················································· 29
14. 전통스포츠의 한계는 스포츠 확장성을 통해 극복 ····························· 31
15. 스포츠는 행복을 주는데... 국가는 무엇을 하는가? ··························· 33
16. 스포츠는 당신의 삶을 변화시키고 있는가? ········································ 35

P A R T 2 거버넌스와 제도, 그리고 정치
- 누가 스포츠를 설계하고 통제하는가

17. 101년 역사의 시작, 대한체육회는 미래의 스포츠 환경 대비해야 ··········· 43
18. 코로나 팬데믹 시대... 체육재정의 자립을 위한 제언 ························ 45
19. 국가는 왜 스포츠에 개입하는가? ························································ 47
20. 스포츠를 지배하는 2021년 기억들 ···················································· 49
21. 'e스포츠의 체육종목화'... 시대의 혁신가들은 동참해야 ····················· 51
22. 체육예산의 확충과 스포츠산업의 국제화 정책은 필수 ······················ 53
23. 역대정부 체육정책과 새 정부에 대한 기대 ········································ 55
24. '474 스포츠 정책'... 시설 없이 스포츠도 없다 ································· 58
25. 마이클 뮐러, 국가대표전력강화위원회에 응원을... ····························· 60
26. 윤석열 정부의 스포츠정책을 환영하며, 그러나 조금 더... ················ 62
27. 대한축구협회, 침묵하는 다수와 목소리 큰 1인 ································· 64
28. 체육계의 충격적인 단면, 시대는 우리를 기다리지 않는다 ················ 66
29. 누가 축구를 망치고 있나? ·································································· 68
30. 영국의 스포츠클럽... 자율성과 정부의 스포츠정책 ···························· 70
31. 혼란스러운 체육계, 대한축구협회를 보며... ······································· 72
32. 문화체육관광부 유감... ········································································ 74
33. 올해의 체육계 수장 'UP & DOWN' ················································· 76
34. 체육계의 투명성과 혁신 ······································································ 78
35. 2025 대한민국 스포츠, 신뢰가 필요했던 한 해 ······························· 80

P A R T 3 선수·지도자 권리와 인권
- 성과를 만드는 사람들, 성과에 가려진 사람들
(보상·노동·안전·폭력·선수 정체성)

36. 선수의 경기력 보상과 체육연금 ·························································· 89
37. 한 운동선수의 죽음으로 본 체육계 권위주의의 망령 ························ 91
38. 선수 몸값 극대화 시키는 스포츠 에이전트 ········································ 93
39. 손흥민의 골든 부트에 비친 잉글리시 프리미어리그의 가치 ············· 95
40. e스포츠의 체육종목화가 주는 무게감 ················································ 97
41. 손흥민 그리고 카타르 월드컵의 판도라 ············································· 99
42. '핑크펭귄'은 축구에도 살아있다 ························································ 102
43. 축구 스타들의 역대급 빅클럽 이적... 즐기는 일만 남았다 ············· 104
44. '골프여제' 박인비 선수를 통해 본 IOC 선수위원회 ························ 106
45. 이상혁·김관우의 성공은 '올림픽 e스포츠'를 앞당길 수 있을까? ··········· 108
46. 절대자 이상혁... 광안리, 광화문의 e스포츠 숨소리 ························ 111
47. 2023 대한민국 스포츠... 최고의 화제는 'e스포츠, 김관우' ··········· 113
48. 천문학적 부를 창출하는 스포츠, 가장 돈 많이 버는 선수는? ··········· 115
49. "어떠한 경우도 폭력은 정당화될 수 없습니다!" ······························ 117
50. Nice One Sonny! 손흥민의 여정은 끝나지 않았다 ···················· 119
51. 프로 게이머가 아닌 '프로 e스포츠 선수'로... ·································· 122

P A R T 4 건강·생활체육·장애인 스포츠
- 스포츠는 모두의 권리인가(건강권·복지·접근권·안전)

52. 장애인체육의 노인정책, 이대로 좋을까? ·········································· 129
53. 뉴노멀 시대의 운동부족과 변화된 우리의 건강한 일상 ·················· 131
54. 코로나19 팬데믹 시대에 아이소 메트릭 운동으로 건강 지키기 ··········· 133
55. 스페셜올림픽 유산과 유니스 케네디 슈라이버 사회통합을 위한 초석
·········································································································· 135
56. 코로나19 시대, 스포츠가 주는 정신적 건강 ··································· 137
57. 초고령 사회의 국민건강 ·································································· 139
58. 또 하나의 지구촌 축제 '패럴림픽'에 관심을... ································· 141
59. 스포츠과학을 관통하는 '뜨거운 감자' ··············································· 143
60. 다시 생각해 보는 장애인 체육의 인식과 현실 ································ 145
61. 국가 체육정책 기조는 '장애인 체육'부터 ········································· 147
62. 체력증진을 위한 스마트 교육환경 구축을 기대하며... ···················· 149
63. 스포츠안전, 일상적 지원정책 마련해야 ············································ 151
64. 더운 날씨에도 운동을 하고 싶다면... ··············································· 153
65. 장애인아시안게임, 국가간 경쟁이지만 통합사회로 가는 길... ··········· 155
66. 국가 체력정책 강화, 국민 건강 지키는 청신호 ······························· 157
67. 행복한 신체활동, 추운 겨울나기 ······················································ 159
68. 지친 일상... 양질의 수면을 위한 신체활동 ······································ 161
69. 파리 패럴림픽의 여정과 센강의 감동 ·············································· 163
70. 국제패럴림픽위원회 수장 도전, 연임과 낙선 사이 ·························· 165

P A R T 5 프로스포츠와 스포츠산업 생태계
- 돈은 어디서 오고, 어디로 가는가
(시장·재정·중계권·수익모델)

71. 스트리밍 산업의 성장 가능성 ··························································· 173
72. 코로나19로 인한 스포츠 산업의 생태계 변화와 아담스미스의 선택 ··· 175
73. 코로나19 팬데믹에 따른 글로벌 스포츠산업의 붕괴 ······················· 177
74. 4차 산업혁명과 사회적 대변혁 시대에 대비한 스포츠 생태계의
시대적 변화 요구 ·············································································· 179
75. 스포츠마케팅과 메타버스 ·································································· 181
76. '위드 코로나'와 스포츠 이벤트 ························································· 183
77. 빅데이터, 스포츠산업 고도화를 위해 가야 하는 길 ························ 185
78. '스포츠 코칭'을 산업으로 바라보다 ·················································· 187
79. 스포츠산업의 위기는 새로운 시장 창출의 기회 ······························· 189
80. 스포츠산업, 코로나19를 넘어서... ···················································· 191
81. 강원 동계청소년올림픽 성공을 위한 메시지 ···································· 193
82. 꿈의 스포츠 시장, 미국의 4대 프로 스포츠리그 ····························· 195
83. OTT플랫폼의 스포츠 중계권과 콘텐츠 유료화 ································ 197
84. 스포츠마케팅에서 소셜 미디어는 절대적 공간 ································ 199

P A R T 6 미디어·기술·e-Sports와 디지털 전환
- 스포츠는 어디까지 확장되는가(디지털 정책·플랫폼·AI)

85. 스포츠 메타버스는 어디에? ······························································ 205
86. e스포츠가 체육을 넘어 스포츠로 가야 하는 길 ······························ 207
87. e스포츠 경기장, 어떻게 활용할 것인가? ········································· 209
88. e스포츠 용어, 종주국으로서 자부심 가져야… ································ 211
89. 디지털 전환 시대의 스포츠 ······························································ 213
90. 디지털 시대의 스포츠와 e스포츠는 소비자 확보에 사활 ················ 215
91. IOC의 진보, 토마스 바흐가 게이머와 이야기 하는 이유 ··············· 217
92. e스포츠의 올림픽화는 시작됐다 ······················································· 219
93. e스포츠, 종주국에서 선도국가로... ··················································· 221
94. '올림픽 e스포츠', 토마스 바흐의 새로운 세상 ································· 223
95. e스포츠 총선 공약... '공허한 약속' 아닌 '공익 위한 약속' 되기를
··········································································································· 225
96. e스포츠산업학 전공으로 체육학사 취득 ··········································· 227
97. 올림픽e스포츠대회, IOC의 변화와 우리의 역할 ····························· 229
98. e스포츠, 이재명 정부에 바란다 ························································ 232
99. e스포츠에서 AI까지, 젠슨 황이 이재명 정부에 던지는 질문 ········· 235
100. 국민이 즐기는 e-Sports, 국민의 눈에 맞지 않는다 ··················· 237

P A R T 7 글로벌 스포츠 질서와 미래 정책 아젠다
- 스포츠의 미래는 어떻게 설계되는가
(국제질서·외교·올림픽·지속가능성)

101. 코로나19와 정치적 올림픽 ····························································· 245
102. 올림픽은 '코로나19' 팬데믹에 얼마나 자유로울까? ······················ 247
103. 도쿄올림픽은 뜨거운 감자가 되고 있다 ········································· 249
104. 헌신과 희생으로 탄생한 대한올림픽위원회 ···································· 251
105. 혼돈의 올림픽... IOC의 천박한 상업화와 일본의 꼼수 ················ 253
106. IOC의 탄생과 올림픽 운동의 그림자 ·········································· 255
107. 그들만의 올림픽... 최후의 승자는 일본이 아닌 IOC ···················· 257
108. '검은 호랑이의 해'에 맞이하는 스포츠 빅이슈... ··························· 259
109. 종전선언, 항구적인 평화로 가는 길 앞에서 두려워하지 말자! ············ 261
110. 한중일 올림픽... ·············································································· 263
111. 올림픽의 이상과 허상... 쇼트트랙 편파판정의 그림자 ·················· 265
112. 스포츠한류, 이제는 정책으로 담아내야 ·········································· 267
113. 항저우 아시안게임 연기... '스포츠 통제국가'의 전형 ···················· 269
114. 국제스포츠기구 영향력과 국가정책의 시대적 전환을 기대하며 ···· 271
115. IOC의 또 다른 정치색... 우크라이나, 러시아 ······························· 273
116. 올 한해의 스포츠도 뜨거웠다 ························································· 275
117. '가리왕산 올림픽 국가정원' 지정으로 국가경쟁력 강화를 ············· 277
118. 신냉전시대의 스포츠, 전체주의 시각을 경계하며... ······················ 279
119. 항저우 아시안게임의 남과 북 ························································· 281
120. 함께 할때 빛나는 우리... 강원 동계청소년올림픽대회 ·················· 283
121. e스포츠의 지속가능성은 우리가 만들어야 한다 ···························· 285
122. 파리는 올림픽에 진심이다 ······························································ 287
123. 파리올림픽의 흔적들, 프랑스의 얼룩 그리고 새로운 시대상 ············· 289

부록 : 정책 설계 체크리스트 예시 ······················································291

송석록 ㆍ 경동대학교 스포츠마케팅학과 교수
ㆍ 독일 루르대학교 스포츠학 박사
ㆍ Ruhr University Bochum, Dr. der Sportwissenschaft
ㆍ 독일 루르대학교 스포츠대학 강사
ㆍ 한국e스포츠산업학회 회장
ㆍ 한국체육학회 e스포츠산업위원회 위원장
ㆍ 중국e스포츠표준화위원회 위원
ㆍ 2017 세계특수체육 국제학술대회 조직위원회 사무총장
ㆍ 2018 평창동계올림픽 조직위원회 교육 교수
ㆍ 전, 대한올림피언협회 사무총장
ㆍ 스포츠경향 칼럼리스트

저서
ㆍ 스포츠 스폰서쉽(신일상사, 2002)
ㆍ e스포츠 개론(공동체, 2024)