서울대학교 경영연구소 경영사례 시리즈 19
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서울대학교 경영연구소가 발간하는 「경영사례 시리즈」 제19권. 다양한 국내기업 사례를 소개한다. 또한 이 사례들이 국내 경영대학 교수들의 강의와 연구에 유용한 자료가 될 수 있도록 했다.
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출판사 리뷰
출판사 리뷰
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목차
Case1 LG Electronics - The Chocolate Phone
1. Mobile Phone Market
2. Competiton at Home and Abroad
3. LG Electronics
4. LG Electronics Mobile Division and Cyon
5. How Chocolate Phone was Developed
6. Marketing Plan
7. Chocolate Phone Debut
8. Future of LG Mobile Phone
* Exhibit
Case2 SK Telecom and SK Networks: Designing Corporate Crowth
1. The Markets
2. Search for New Growth and Prior Structural Changes
3. Company in Company : Decisions and Rewards
4. New Business and the Re-division of CICs : SK Telecom
5. New Business and the Re-division of CICs : SK Networks
6. Another Call in Year 2010
Case3 Cross - Cultural Negotiation between Clean Alcohol and TW's Army
1. Company and Industry Overview
2. Negotiation Process between Clean Alcohol and TW's Army
3. Effevtive Negotiation Strategies Employed by the Clean Alcohol Team
4. Study Questions
* Appendix
Case4 Doosan : Growing through M&As
1. The growth of Doosan Group
2. Restructuring
3. Transformation into an infrastructure company
4. The beginning of global M&As
* Exhibit
* 국문 대역 원고
1. Mobile Phone Market
2. Competiton at Home and Abroad
3. LG Electronics
4. LG Electronics Mobile Division and Cyon
5. How Chocolate Phone was Developed
6. Marketing Plan
7. Chocolate Phone Debut
8. Future of LG Mobile Phone
* Exhibit
Case2 SK Telecom and SK Networks: Designing Corporate Crowth
1. The Markets
2. Search for New Growth and Prior Structural Changes
3. Company in Company : Decisions and Rewards
4. New Business and the Re-division of CICs : SK Telecom
5. New Business and the Re-division of CICs : SK Networks
6. Another Call in Year 2010
Case3 Cross - Cultural Negotiation between Clean Alcohol and TW's Army
1. Company and Industry Overview
2. Negotiation Process between Clean Alcohol and TW's Army
3. Effevtive Negotiation Strategies Employed by the Clean Alcohol Team
4. Study Questions
* Appendix
Case4 Doosan : Growing through M&As
1. The growth of Doosan Group
2. Restructuring
3. Transformation into an infrastructure company
4. The beginning of global M&As
* Exhibit
* 국문 대역 원고
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