2026 K-Consumer Trend Insights

Preface 004

Ten Keywords

Human-in-the-Loop 017
Oh, my feelings! The Feelconomy 037
Results on Demand: Zero-click 057
Self-Directed Preparation: Ready-core 075
Efficient Organizations through AI Transformation 095
Pixelated Life 121
Observant Consumers: Price Decoding 139
Widen your Health Intelligence 161
Everyone Is an Island: the 1.5 Household 179
Returning to the Fundamentals 199

Authors 218

김난도 Rando Kim (김난도)

Rando Kim is a professor in the Dept. of Consumer Science (DCS), Seoul National University (SNU). As a specialist in consumer behavior and market trend analysis, he has written more than 20 books including Trend Korea series, Dining Business Trend series, Market Kurly Insight, The Hyundai Seoul Insight, Trend China, What Consumers Want, and Luxury Korea. He also wrote essay books, Amor Fati, Future and My Job, and Youth, It's Painful which is sold three million copies in 17 countries. He has conducted research projects about consumer needs finding, new product planning, and market trend probing for Korea's major companies like Samsung, LG, SK, CJ, Hyundai Motors, GS, LH, Amore Pacific, Lotte, Fursys, Nongshim, and Coway.