전자무역 리스크관리
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CHAPTER 01 전자무역과 무역리스크관리 기초 ············································15
1절 전자무역 ·······································································································17
1. 무역에서 e-비즈니스의 활용조건 ··························································19
2. e-비즈니스에 의한 해외거래선과의 교섭 ·············································21
3. 전자무역을 위한 웹사이트 구축 ····························································22
4. e-비즈니스에 의한 전자무역 가이드 ····················································23
2절 e-비즈니스의 이해 ······················································································24
1. 인터넷의 발전 ·························································································24
2. e-비즈니스의 정의 ·················································································25
3. e-비즈니스의 애플리케이션과 효용 ······················································26
4. 보안 및 기술 문제 ·················································································26
3절 무역EDI의 발전 ····························································································28
1. EDI의 개념과 거래형태 변화 ································································28
2. 무역EDI의 발전과정 ···············································································29
3. EDI의 전제조건 ······················································································29
4. 디지털 방식의 전송시스템 ·····································································30
5. 무역정보 네트워크의 전자화 ··································································32
4절 무역리스크관리의 기초 ··············································································35
1. 무역리스크의 의미 ··················································································35
2. 무역리스크의 분류 ··················································································36
CHAPTER 02 무역거래의 흐름과 서류작성 ···················································45
1절 무역거래의 흐름과 절차 ··············································································47
2절 무역서류작성 ································································································52
1. 무역서류작성의 목적 ··············································································52
2. 무역서류의 4가지 카테고리 ···································································53
3. 수출거래의 일반적인 흐름(flow) ···························································55
4. 수입거래의 일반적인 흐름(flow) ···························································56
3절 무역서류작성의 사례 ····················································································57
1. Request for Quotation(견적의뢰) ······················································58
2. Pro forma Invoice(견적송장) ······························································60
3. Purchase Order(주문서) ······································································62
4. 신용장(Letter of Credit) ······································································63
5. Commercial Invoice(상업송장) ···························································69
6. Packing List(포장명세서) ·····································································71
7. 선하증권(Bill of Lading) ······································································73
8. 원산지 증명서(Certificate of Origin) ··················································75
CHAPTER 03 시장조사 및 전자무역 마케팅리스크관리 ································77
1절 수출시장조사 ································································································79
1. 시장조사의 의의 ·····················································································79
2. 일반적인 시장조사 ··················································································81
3. 개별적인 시장조사 ··················································································84
4. 개별적인 시장조사 내용 ·········································································85
2절 거래선선정과 신용관리 ················································································88
1. 거래선선정 ······························································································88
2. 신용측정의 기준요소 ··············································································89
3. 신용조사방법 ···························································································90
4. 신용조사에서 주의할 만한 내용 ····························································92
5. 수출시장상황조사 및 방법 ·····································································93
3절 탄력적 무역경영전략 ····················································································95
1. 탄력적 무역경영전략 ··············································································96
4절 전자무역 마케팅 ···························································································99
1. 전자무역 마케팅의 의의 ·········································································99
2. 전자무역 마케팅 전략 ··········································································104
CHAPTER 04 일반 무역계약의 리스크관리 ·················································115
1절 무역계약의 특징 ·························································································117
1. 무역계약의 특징 ···················································································117
2. 무역계약의 내용 ···················································································119
3. 계약서작성의 기준 ················································································121
4. 영문계약서 ····························································································123
5. 계약의 유효성 ·······················································································123
6. 약관(約款)의 충돌 ················································································124
2절 국제거래에 적용되는 법과 규정 ································································126
1. 국제계약에 적용되는 법과 규정 ··························································127
2. 공법적(公法的) 규제에 관한 국제법 ····················································131
3. 국제거래의 규제에 관한 대표적인 조약 ··············································131
3절 무역계약서작성 ···························································································136
1. 기본거래협정서의 내용 ·········································································136
2. 계약서의 중요성 ···················································································138
3. 계약서작성의 목적 ················································································139
4. 무역계약서작성의 리스크관리 ······························································139
CHAPTER 05 전자무역계약의 리스크관리 ···················································147
1절 전자무역계약의 개념과 특징 ·····································································149
1. 전자무역의 발전 ···················································································149
2. 전자무역계약의 개념 ············································································151
3. 전자무역계약의 장점 ············································································156
2절 무역서류 전자화의 전제조건 ·····································································161
1. 표준화와 상호운용성의 확보 ································································161
2. 문서성 확보 ··························································································162
3. 암호시스템 ····························································································163
4. 전자서명 ································································································164
5. 전자인증 ······························································································165
3절 전자무역계약의 문제점 ··············································································166
1. 전자문서의 법적 문제 ··········································································166
2. 전자문서의 기능상의 문제 ···································································168
3. 비즈니스상의 문제 ················································································171
4. 계약의 성립시기와 장소 ·······································································172
5. 전자인증의 문제 ···················································································173
CHAPTER 06 계약물품조달 및 운송리스크관리 ··········································175
1절 수출상의 물품조달 ·····················································································177
1. 품질결정방법 ·························································································177
2. 품질결정시점 ·························································································178
3. 제조물책임법 ·························································································181
4. 제조물책임법에 따른 법률리스크관리 ··················································182
2절 운송 및 통관 리스크관리 ··········································································186
1. 운송리스크관리 ·····················································································186
2. 해상운송의 절차 ···················································································188
3. 통관리스크관리 ·····················································································189
4. 상품인도 및 납기에 따른 리스크관리 ·················································191
5. 보험계약에 따른 리스크관리 ································································193
CHAPTER 07 전자무역결제 리스크관리 ·······················································197
1절 일반적인 무역결제리스크관리 ····································································199
1. 신용장 ···································································································199
2. 무(無)신용장조건에서의 리스크관리 ·····················································203
2절 외환리스크관리 ···························································································205
1. 외환변동에 따른 선물예약 ···································································206
2. 환(換)헤징 ·····························································································207
3. 선물환 ···································································································207
4. 환율변동보험 ·························································································208
5. 수출가격전가(輸出價格轉嫁) ·································································208
6. 수출보험에 의한 리스크관리 ································································209
3절 전자무역결제상의 리스크관리 ····································································210
1. 전자결제에서의 무역대금 사기사례 ·····················································210
2. 전자무역결제 사이버공격 유형 ····························································212
3. 전자무역결제에서의 리스크관리방법 ····················································215
CHAPTER 08 무역클레임과 분쟁해결 ························································223
1절 무역클레임 리스크관리 ··············································································225
1. 무역클레임 발생의 직접적 원인 ··························································225
2. 무역클레임 발생의 간접적 원인 ··························································226
3. 무역클레임의 종류 ················································································227
4. 클레임의 성질에 따른 분류 ·································································228
5. 클레임의 유형 ·······················································································229
6. 클레임제기에 따른 리스크관리 ····························································230
7. 클레임의 경감대책 ················································································231
2절 국제거래 분쟁의 해결 ················································································233
1. 민사소송 ································································································233
2. 국제민사소송 ·························································································234
3. 국제적 재판관할권 ················································································235
참고문헌 ···············································································································237
1절 전자무역 ·······································································································17
1. 무역에서 e-비즈니스의 활용조건 ··························································19
2. e-비즈니스에 의한 해외거래선과의 교섭 ·············································21
3. 전자무역을 위한 웹사이트 구축 ····························································22
4. e-비즈니스에 의한 전자무역 가이드 ····················································23
2절 e-비즈니스의 이해 ······················································································24
1. 인터넷의 발전 ·························································································24
2. e-비즈니스의 정의 ·················································································25
3. e-비즈니스의 애플리케이션과 효용 ······················································26
4. 보안 및 기술 문제 ·················································································26
3절 무역EDI의 발전 ····························································································28
1. EDI의 개념과 거래형태 변화 ································································28
2. 무역EDI의 발전과정 ···············································································29
3. EDI의 전제조건 ······················································································29
4. 디지털 방식의 전송시스템 ·····································································30
5. 무역정보 네트워크의 전자화 ··································································32
4절 무역리스크관리의 기초 ··············································································35
1. 무역리스크의 의미 ··················································································35
2. 무역리스크의 분류 ··················································································36
CHAPTER 02 무역거래의 흐름과 서류작성 ···················································45
1절 무역거래의 흐름과 절차 ··············································································47
2절 무역서류작성 ································································································52
1. 무역서류작성의 목적 ··············································································52
2. 무역서류의 4가지 카테고리 ···································································53
3. 수출거래의 일반적인 흐름(flow) ···························································55
4. 수입거래의 일반적인 흐름(flow) ···························································56
3절 무역서류작성의 사례 ····················································································57
1. Request for Quotation(견적의뢰) ······················································58
2. Pro forma Invoice(견적송장) ······························································60
3. Purchase Order(주문서) ······································································62
4. 신용장(Letter of Credit) ······································································63
5. Commercial Invoice(상업송장) ···························································69
6. Packing List(포장명세서) ·····································································71
7. 선하증권(Bill of Lading) ······································································73
8. 원산지 증명서(Certificate of Origin) ··················································75
CHAPTER 03 시장조사 및 전자무역 마케팅리스크관리 ································77
1절 수출시장조사 ································································································79
1. 시장조사의 의의 ·····················································································79
2. 일반적인 시장조사 ··················································································81
3. 개별적인 시장조사 ··················································································84
4. 개별적인 시장조사 내용 ·········································································85
2절 거래선선정과 신용관리 ················································································88
1. 거래선선정 ······························································································88
2. 신용측정의 기준요소 ··············································································89
3. 신용조사방법 ···························································································90
4. 신용조사에서 주의할 만한 내용 ····························································92
5. 수출시장상황조사 및 방법 ·····································································93
3절 탄력적 무역경영전략 ····················································································95
1. 탄력적 무역경영전략 ··············································································96
4절 전자무역 마케팅 ···························································································99
1. 전자무역 마케팅의 의의 ·········································································99
2. 전자무역 마케팅 전략 ··········································································104
CHAPTER 04 일반 무역계약의 리스크관리 ·················································115
1절 무역계약의 특징 ·························································································117
1. 무역계약의 특징 ···················································································117
2. 무역계약의 내용 ···················································································119
3. 계약서작성의 기준 ················································································121
4. 영문계약서 ····························································································123
5. 계약의 유효성 ·······················································································123
6. 약관(約款)의 충돌 ················································································124
2절 국제거래에 적용되는 법과 규정 ································································126
1. 국제계약에 적용되는 법과 규정 ··························································127
2. 공법적(公法的) 규제에 관한 국제법 ····················································131
3. 국제거래의 규제에 관한 대표적인 조약 ··············································131
3절 무역계약서작성 ···························································································136
1. 기본거래협정서의 내용 ·········································································136
2. 계약서의 중요성 ···················································································138
3. 계약서작성의 목적 ················································································139
4. 무역계약서작성의 리스크관리 ······························································139
CHAPTER 05 전자무역계약의 리스크관리 ···················································147
1절 전자무역계약의 개념과 특징 ·····································································149
1. 전자무역의 발전 ···················································································149
2. 전자무역계약의 개념 ············································································151
3. 전자무역계약의 장점 ············································································156
2절 무역서류 전자화의 전제조건 ·····································································161
1. 표준화와 상호운용성의 확보 ································································161
2. 문서성 확보 ··························································································162
3. 암호시스템 ····························································································163
4. 전자서명 ································································································164
5. 전자인증 ······························································································165
3절 전자무역계약의 문제점 ··············································································166
1. 전자문서의 법적 문제 ··········································································166
2. 전자문서의 기능상의 문제 ···································································168
3. 비즈니스상의 문제 ················································································171
4. 계약의 성립시기와 장소 ·······································································172
5. 전자인증의 문제 ···················································································173
CHAPTER 06 계약물품조달 및 운송리스크관리 ··········································175
1절 수출상의 물품조달 ·····················································································177
1. 품질결정방법 ·························································································177
2. 품질결정시점 ·························································································178
3. 제조물책임법 ·························································································181
4. 제조물책임법에 따른 법률리스크관리 ··················································182
2절 운송 및 통관 리스크관리 ··········································································186
1. 운송리스크관리 ·····················································································186
2. 해상운송의 절차 ···················································································188
3. 통관리스크관리 ·····················································································189
4. 상품인도 및 납기에 따른 리스크관리 ·················································191
5. 보험계약에 따른 리스크관리 ································································193
CHAPTER 07 전자무역결제 리스크관리 ·······················································197
1절 일반적인 무역결제리스크관리 ····································································199
1. 신용장 ···································································································199
2. 무(無)신용장조건에서의 리스크관리 ·····················································203
2절 외환리스크관리 ···························································································205
1. 외환변동에 따른 선물예약 ···································································206
2. 환(換)헤징 ·····························································································207
3. 선물환 ···································································································207
4. 환율변동보험 ·························································································208
5. 수출가격전가(輸出價格轉嫁) ·································································208
6. 수출보험에 의한 리스크관리 ································································209
3절 전자무역결제상의 리스크관리 ····································································210
1. 전자결제에서의 무역대금 사기사례 ·····················································210
2. 전자무역결제 사이버공격 유형 ····························································212
3. 전자무역결제에서의 리스크관리방법 ····················································215
CHAPTER 08 무역클레임과 분쟁해결 ························································223
1절 무역클레임 리스크관리 ··············································································225
1. 무역클레임 발생의 직접적 원인 ··························································225
2. 무역클레임 발생의 간접적 원인 ··························································226
3. 무역클레임의 종류 ················································································227
4. 클레임의 성질에 따른 분류 ·································································228
5. 클레임의 유형 ·······················································································229
6. 클레임제기에 따른 리스크관리 ····························································230
7. 클레임의 경감대책 ················································································231
2절 국제거래 분쟁의 해결 ················································································233
1. 민사소송 ································································································233
2. 국제민사소송 ·························································································234
3. 국제적 재판관할권 ················································································235
참고문헌 ···············································································································237
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성균관대학교 경상대학 무역학과를 졸업하고 미국 University of Hartford대학교 에서 경영학석사, 성균관대학교 일반대학원 무역학과에서 경영학박사 학위를 취득하였 다. 1986년부터 Pacific Stars & Stripes(성조지) 신문사 취재기자를 거쳐 삼성, SK, 두산에 서 수출입 및 마케팅 업무를 담당하였으며, 현재 단국대학교 상경대학 무역학과 교수로 재직 중이다. 한국무역상무학회, 한국관세학회, 한국통상정보학회, 국제 e-비즈니스학회 등에서 부회장 을 역임하고 한국무역학회 부회장 및 국문지 편집위원장, 한국해양비즈니스학회 회장으 로 활동하였다. 무역실무 및 국제마케팅에 관련하여 국내외 주요 학술지에 다수의 국 · 영문 연구논문이 실렸고, 저서로는 사이버 무역론(형설출판사, 2002), 글로벌 무역학원론 (도서출판 두남, 2006), 전자무역론(도서출판 두남, 2012)을 발간한 바 있다.
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