Understanding Employee Information Behavior

This book is a reference book specially written for analyzing the performance and planning the development of Chinese SMEs. It also includes how to improve the performance of localized SMEs by combining the characteristics of Chinese SMEs while based on the expectation theory and the Chinese relational culture. Moreover, this book introduces the basic theories and knowledge points related to employees' information contribution, performance expectations and relational expectations. Besides these, it also gives a theoretical model of expectation theory, and carries out data analysis and structural equation validation of the model's reliability and operability, stressing the importance of combining the theoretical design of the model with the practicalities of Chinese SMEs environment.

Chapter 1
I. Introduction
Chapter 2
II. Theoretical Review
2.1 Information, Knowledge, and Knowledge Sharing
2.2 Limitations of Knowledge Sharing
2.3 What is Information Contribution?
2.4 Influencing Factors of Information Contribution
2.4.1 Individual Factors
2.4.2 Organizational Factors
2.4.3 Technological Factors
2.5 Theoretical Development
2.5.1 Expectancy Theory
2.5.2 China's Relationship Culture
2.5.3 Relationship Networks and Knowledge Sharing within Enterprises
2.5.4 Work Engagement and Information Contribution
Chapter 3
III. Research Model and Hypothesis Development
3.1 Research Model
3.2 Hypothesis Development
Chapter 4
IV. Research Methodology
4.1 Survey Introduction
4.2 Operational Definition and Structure Measures
4.2.1 Measurement of Performance Expectation
4.2.2 Measurement of Relationship Expectation
4.2.3 Measurement of Work Engagement
4.2.4 Measurement of Information Contribution Intention
4.2.5 Measurement of Information Contribution Behavior
Chapter 5
V. Data Analysis and Results
5.1 Survey Administration and Sampling
5.2 Data Analysis
5.2.1 Assessment of Reliability and Validity
5.2.2 Confirmatory Factor Analysis
5.2.3 Path Analysis
5.2.4 Mediating Effect Analysis
5.3 Hypotheses Testing Results
5.4 Independent T-Test Analysis
5.5 Multi-group Sample Structure Model Analysis
5.5.1 Analysis Results of Service Industry Group Model 1
5.5.2 Analysis Results of Non-service Industry Group Model 2
5.5.3 Comparative Analysis Results of Model 1 and Model 2
Chapter 6
VI. Conclusions
6.1 Conclusions
6.2 Discussions
6.3 Implications
6.4 Limitations
6.5 Future Research
Reference
Appendix A. China's SMEs Introduction
Appendix B. Geographical Distribution of China's SMEs Samples

Seok Noh (Seok Noh)
韓國 國立濟州大學 經營學(M.I.S)博士
現）韓國 國立濟州大學 旅遊經營經濟?究所 ?究員
韓中經濟社會?究所(SKESI) ?究委員
韓國 首爾科學綜合大學院大學(aSSIST University) 客座?授

Seok Noh earned his Ph.D. in Business Administration (M.I.S) from Jeju National University (JNU). Prior to that, he obtained a master's degree in Economics from Chungnam National University (CNU) in South Korea. His research interests span across various fields including social media, knowledge management, SMEs, art management, project management, technology convergence, metaverse commercialization, and e-commerce.
His research work has been published in Asia Pacific Journal of Information Systems (APJIS), Information Systems Review (ISR), Journal of Internet Electronic Commerce Research (JIECR), Pacific Asian Conference on Information Systems, Conference on Korean Academic Society of Business Administration, and others. Additionally, he has published a tool book on data statistics, Data Analysis and Statistical Applications SPSS A TO Z, in May 2024.
Over the past 15 years, Seok Noh has accumulated valuable experience working for Fortune 500 companies including LG Electronics (South Korea), China State Construction Engineering Corporation (CSCEC), and Honeywell (U.S.A). His roles have primarily focused on project management and strategic operations management. With extensive experience in industrial-business management, he has excelled in areas such as project management, organizational and business operations, as well as corporate strategy.
Currently, He serves as a researcher at the Institute of Tourism Business and Economics, Jeju National University. Additionally, he holds a position as a visiting professor at Seoul School of Integrated Sciences & Technologies(aSSIST University) in South Korea.