Strategic Management for the TOP
Concepts and Practices
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[TOP을 위한 전략경영: 에센스] 영문판. 전략을 공부하고 가르치는 저자들이 쓴 이 책은 전략에 관심이 있는 누구나가 전략을 쉽게, 간단명료하게, 그리고 일목요연하게 배우고 익히고 적용할 수 있도록 쓴 책이다. 이 책은 챕터별로 이론과 개념을 설명하는 텍스트 부분과 그러한 이론과 개념을 적용해 보는 프랙티스 부분으로 이루어져 있다. 프랙티스 부분을 다른 사람들과 팀을 이루어 같이 토론하면서 풀어 나가는 연습을 하면서 내용의 이해를 높일 수 있도록 했다.
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출판사 리뷰
출판사 리뷰
목차
목차
Chapter 01 OVERVIEW AND CONCEPT OF STRATEGY
Chapter 02 Corporate Governance: CEO and Board of Directors
Chapter 03 Corporate Social Responsibility and Business Ethics
Chapter 04 External Environment Analysis
Chapter 05 Internal Analysis
Chapter 06 Strategy Formulation Part I: Mission and Vision
Chapter 07 Strategy Formulation Part II: Corporate Strategy
Chapter 08 Strategy Formulation Part III: Competitive Strategy
Chapter 09 Strategy Implementation Part I: Concept and Organizational Structure
Chapter 10 Strategy Implementation Part II: People, Leadership, and Culture
Chapter 11 Evaluation and Control
Chapter 02 Corporate Governance: CEO and Board of Directors
Chapter 03 Corporate Social Responsibility and Business Ethics
Chapter 04 External Environment Analysis
Chapter 05 Internal Analysis
Chapter 06 Strategy Formulation Part I: Mission and Vision
Chapter 07 Strategy Formulation Part II: Corporate Strategy
Chapter 08 Strategy Formulation Part III: Competitive Strategy
Chapter 09 Strategy Implementation Part I: Concept and Organizational Structure
Chapter 10 Strategy Implementation Part II: People, Leadership, and Culture
Chapter 11 Evaluation and Control
저자
저자
Eonsoo Kim
저자 Eonsoo Kim은
BA (Business Administration), Korea University Business School
MBA, University of Illinois at Urbana-Champaign
Ph.D. (Strategic Management), University of Illinois at Urbana-Champaign
Assistant Professor, Eastern Illinois University
Assistant Professor, California State University at Fullerton
President, Korean Society of Strategic Management
[currently] Professor, Korea University Business School
BA (Business Administration), Korea University Business School
MBA, University of Illinois at Urbana-Champaign
Ph.D. (Strategic Management), University of Illinois at Urbana-Champaign
Assistant Professor, Eastern Illinois University
Assistant Professor, California State University at Fullerton
President, Korean Society of Strategic Management
[currently] Professor, Korea University Business School
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