Strategic Management for the TOP(2판)

Since the first edition was published about two years ago, many readers provided the authors with feedbacks and opinions to improve the quality of our book. We kept the basic structure of the book unchanged, but made many corrections on errors and elaborated some of the explanations. Clearly, there are much space for further improvement, which will be made in the near future. Once again, it needs to be emphasized that our book aims to provide the most basic and essential concepts of strategic management to the readers. As a result, some readers may want to have more information and explanations. We would like to ask for their understanding of our effort to deliver the essentials in the most concise way possible. After all, strategy is deciding what to give up. However, we do invite any criticism and suggestions to improve the book's contents which we promise to reflect in the next edition.



Special thanks should go to the graduate students who helped us to edit and proofread the manuscript: Jungeun Lee(이정은), Jae Young Cho(조재영), Jung Hwan Son(손정환), Hyun Jung Kim(김현정), Chris Feraud(크리스 페로드), and Jeesoo Kim(김지수).



2017. 8. 11.

In an office at Korea University Business School

On behalf of the co-authors,

Eonsoo Kim

Chapter 01 OVERVIEW AND CONCEPT OF STRATEGY

Chapter 02 Corporate Governance: CEO and Board of Directors

Chapter 03 Corporate Social Responsibility and Business Ethics

Chapter 04 External Environment Analysis

Chapter 05 Internal Analysis

Chapter 06 Strategy Formulation Part I: Mission and Vision

Chapter 07 Strategy Formulation Part II: Corporate Strategy

Chapter 08 Strategy Formulation Part III: Competitive Strategy

Chapter 09 Strategy Implementation Part I: Concept and Organizational Structure

Chapter 10 Strategy Implementation Part II: People, Leadership, and Culture

Chapter 11 Evaluation and Control

Eonsoo Kim Author Eonsoo Kim is

BA (Business Administration), Korea University Business School

MBA, University of Illinois at Urbana-Champaign

Ph.D. (Strategic Management), University of Illinois at Urbana-Champaign Assistant Professor, Eastern Illinois University

Assistant Professor, California State University at Fullerton

President, Korean Society of Strategic Management

[currently] Professor, Korea University Business School