로컬콘텐츠와 컬처 매핑
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모든 개인은 자신이 머무른 공간에 대한 기억과 추억을 몸에 새긴다. 그것은 한 동네 를 오래 걸으며 받아들인 풍경들, 그러니까 거리의 간판들이거나 그 아래에서 장사 를 해 온 사람들의 얼굴들이거나 내가 그 어디에서 손에 쥔 음식 같은 것이다. 그러 한 문화를 감각한 사람들은 저마다 하나의 지도가 된다. 그것을 잇는 일은 개발을 멈 출 수 없게 된 서울이라는 메트로폴리탄을 위해서라도 반드시 필요하다. 우리가 존 재했던 공간들, 이 책에서는 ‘이문동’으로 나타난 모두의 동네들이 단절과 상처보다 는 연속과 치유로서 남아야 하기 때문이다.
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머리말 ···························································································? 5
I. 로컬콘텐츠 기획 및 컬처 매핑 개념의 이해 ·····················? 17
1. 로컬콘텐츠와 문화주도형 도시재생 ············································? 19
1) 문화주도형 도시재생 ·····································································? 21
2) 로컬콘텐츠 기획으로서의 도시재생 정책 : 광역런던의 사례 ······? 25
2. 컬처 매핑과 문화지리학 ······························································ 47
1) 컬처 매핑의 개념 ···········································································? 47
2) 지도에 대한 인식의 변화 ·······························································? 49
3. 전자지도 시대의 로컬콘텐츠와 컬처 매핑 ·····································? 63
1) 디지털 지도의 두 얼굴 ··································································· 65
2) 절대 공간의 발견이 아닌 장소 만들기로서의 컬처 매핑 ············· 70
3) 컬처 매핑의 글로컬 가능성 ··························································· 77
II. 컬처 매핑하기: 로컬콘텐츠의 기획과 제작 ···················· 81
1. 로컬콘텐츠의 기획 ·····································································? 83
1) 기획의도: 컬처 매핑을 통한 지속가능한 공동체 만들기 ·············? 83
2) 제작방향: 콘텐츠가 답이다 ··························································· 84
3) 특이사항: 플랫폼이 곧 메시지다 ··················································? 90
2. 로컬콘텐츠의 제작과정 ······························································· 93
1) 컬처 매핑을 위한 콘텐츠 제작단계 ··············································· 93
2) 제작단계별 가이드라인 ································································· 95
3. 컬처 매핑 사례 : 서울시 동대문구 이문동 문화지도 ······················? 113
1) 이문콘텐츠 기획의도 ···································································? 113
2) 참여주체 간 공감대 형성 ·····························································? 116
3) 이문동 로컬콘텐츠 제작 사례 ·····················································? 117
4. 문화지도의 가치 : 지역의 정체성과 브랜드를 강화시키는 소통 ······ 161
5. 컬처 매핑을 활용한 지역 활성화 참고 사례들 ······························ 163
참고문헌 ····················································································? 165
색인 ···························································································? 171
I. 로컬콘텐츠 기획 및 컬처 매핑 개념의 이해 ·····················? 17
1. 로컬콘텐츠와 문화주도형 도시재생 ············································? 19
1) 문화주도형 도시재생 ·····································································? 21
2) 로컬콘텐츠 기획으로서의 도시재생 정책 : 광역런던의 사례 ······? 25
2. 컬처 매핑과 문화지리학 ······························································ 47
1) 컬처 매핑의 개념 ···········································································? 47
2) 지도에 대한 인식의 변화 ·······························································? 49
3. 전자지도 시대의 로컬콘텐츠와 컬처 매핑 ·····································? 63
1) 디지털 지도의 두 얼굴 ··································································· 65
2) 절대 공간의 발견이 아닌 장소 만들기로서의 컬처 매핑 ············· 70
3) 컬처 매핑의 글로컬 가능성 ··························································· 77
II. 컬처 매핑하기: 로컬콘텐츠의 기획과 제작 ···················· 81
1. 로컬콘텐츠의 기획 ·····································································? 83
1) 기획의도: 컬처 매핑을 통한 지속가능한 공동체 만들기 ·············? 83
2) 제작방향: 콘텐츠가 답이다 ··························································· 84
3) 특이사항: 플랫폼이 곧 메시지다 ··················································? 90
2. 로컬콘텐츠의 제작과정 ······························································· 93
1) 컬처 매핑을 위한 콘텐츠 제작단계 ··············································· 93
2) 제작단계별 가이드라인 ································································· 95
3. 컬처 매핑 사례 : 서울시 동대문구 이문동 문화지도 ······················? 113
1) 이문콘텐츠 기획의도 ···································································? 113
2) 참여주체 간 공감대 형성 ·····························································? 116
3) 이문동 로컬콘텐츠 제작 사례 ·····················································? 117
4. 문화지도의 가치 : 지역의 정체성과 브랜드를 강화시키는 소통 ······ 161
5. 컬처 매핑을 활용한 지역 활성화 참고 사례들 ······························ 163
참고문헌 ····················································································? 165
색인 ···························································································? 171
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한국외국어대학교 철학과 및 글로벌문화콘텐츠학과 교수. 한국외국어대학교 글로컬창의산업연구센터(GCIC) 소장. 한국해석학회, 한국동서철학회, 한국인문콘텐츠학회 회장 역임. 저서로는 『이데아로부터 시뮬라크르까지』, 『비주얼 컬쳐 시대의 이해』, 『공간의 시학과 무욕의 상상력』(공저), 『문화콘텐츠와 트랜스미디어』(공저), 『키워드 100으로 읽는 문화콘텐츠 입문사전』(공저), 『디지털인문학이란 무엇인가?』(공저) 등이 있으며, 비교철학, 비교문화 연구 분야의 다양한 논문이 있다.
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