Introduction to Business Management
This book covers essential elements of business and management providing foundations for understanding key contents both theoretical and practical. Most of the other books are thick and full of theories and cases that simply cannot be covered in a semester. To maintain focus and to enhance convenience for students, this book coherently insisted core body of knowledge about introductory level business and management issues. Tons of cases and complementary resources are easily found by searching websites and communities these days and this provided an opportunity to make this textbook as essential as possible.
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출판사 리뷰
출판사 리뷰
목차
목차
Overview
Chapter 1. What is business? 10
Part I. Business & Managers
Chapter 2. Starting a Business 30
Chapter 3. Entrepreneur and Entrepreneurship 48
Chapter 4. Managerial Functions 64
Part II. Effective Management
Chapter 5. Leadership 80
Chapter 6. Motivation 94
Chapter 7. Ethics and CSR 112
Chapter 8. Globalization of Business 125
Part III. Efficient Management
Chapter 9. Business Organization 140
Chapter 10. Operations Management 156
Chapter 11. Marketing 173
Chapter 12. Human Resource Management 188
Chapter 13. Finance and Accounting 203
저자
저자
Dr. Jae Hoon Hyun is a Professor at the Faculty of Global Business and Technology of the Hankuk University of Foreign Studies.
He teaches multiple subjects to business major students and demands his students to think critically to find causes of things as they learn.
His research interests are international business, global leadership, and technology management.
Recently he has attempted to bridge the gap between emerging new technologies and their implications for business and management.
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