글로벌 서비스 경영론(Global Service Management)(영문판)
PRINCIPLES AND PRACTICES
Regular price
$21.35
Sale price
Regular price
✈️
Estimated delivery date 예상 배송일
Standard Shipping
불러오는 중...
주문일로부터 8-12 영업일
Express Shipping
불러오는 중...
주문일로부터 6-8 영업일
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출판사 리뷰
출판사 리뷰
목차
목차
1. Understanding Service Management
2. Service Customer
3. CRM (Customer Relationship Management)
4. Service Differentiation
5. A Case Study on Service Differentiation
6. Service Marketing
7. Service Quality
8. Service Leadership
9. Customer Satisfaction Management
2. Service Customer
3. CRM (Customer Relationship Management)
4. Service Differentiation
5. A Case Study on Service Differentiation
6. Service Marketing
7. Service Quality
8. Service Leadership
9. Customer Satisfaction Management
저자
저자
Hak-Seon Kim
Hak-Seon Kim
Education
Ph.D., Texas Tech University
M.S., Seoul National University
B.S., Seoul National University
Career
Dean of Global College
Professor, School of Hospitality & Tourism Management
Director, Wellness and Tourism Big Data Research Institute
Kyungsung University
Education
Ph.D., Texas Tech University
M.S., Seoul National University
B.S., Seoul National University
Career
Dean of Global College
Professor, School of Hospitality & Tourism Management
Director, Wellness and Tourism Big Data Research Institute
Kyungsung University
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