문화관광 정책론(양장본 Hardcover)
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문화적 고유성과 독특성은 문화관광산업에서 가장 중요한 가치이다. 한류로 대변되는 문화적 매력성은 한국에 대한 호감도를 높여 관광객의 방문동기와 관광행동을 촉진시킨다.
본 교재는 미래관광 산업을 선도하고 관광선진국으로 도약하기 위해 문화관광정책의 과거와 현재를 살펴보고 미래를 위한 대안을 제시하기 위해 심혈을 기울여 집필하였다.
본 교재는 미래관광 산업을 선도하고 관광선진국으로 도약하기 위해 문화관광정책의 과거와 현재를 살펴보고 미래를 위한 대안을 제시하기 위해 심혈을 기울여 집필하였다.
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Chapter 01 관광정책의 개요
제1절 정책의 개념과 특성···················································2
1 정책의 개념······································································ 2
2 정책의 성격······································································ 3
3 정책의 특성······································································ 4
제2절 관광정책의 개념과 특성··············································6
1 관광정책의 개념································································ 6
2 관광정책의 특성······························································10
제3절 관광정책의 목표와 유형············································11
1 관광정책의 이념······························································11
2 관광정책의 필요성··························································14
3 관광정책의 목표······························································16
4 관광정책의 체계와 유형 ··················································19
제4절 관광정책의 형성과정···············································22
1 관광정책의 형성······························································22
2 관광정책의 결정······························································22
3 관광정책의 집행······························································27
4 관광정책의 수용······························································29
5 관광정책 평가 ································································30
Chapter 02 관광 조직 기구
제1절 세계 관광기구·······················································38
1 세계 관광기구(UNWTO)··················································38
2 경제협력개발기구(OECD)················································39
3 아시아·태평양경제협력체(APEC)·····································39
4 아시아·태평양관광협회(PATA)········································40
5 ASEAN(동남아 연합)······················································41
Chapter 03 한국의 관광행정조직
제1절 관광행정조직의 의의와 특성·······································60
1 관광행정조직의 의의·······················································60
2 관광행정조직의 특성······················································62
3 관광행정조직의 기능·······················································63
제2절 정부 관광행정 기관과 역할········································64
1 문화체육관광부·······························································64
2 한국관광공사··································································67
3 한국문화 관광연구원·······················································70
4 지방자치단체··································································72
Chapter 04 주요 국가의 관광정책
제1절 미국의 관광정책····················································78
1 관광조직·········································································78
2 관광 진흥정책·································································81
제2절 영국의 관광정책····················································84
1 관광기구 및 역할·····························································84
2 관광 진흥정책·································································85
제3절 프랑스의 관광정책··················································86
1 관광기구 및 역할·····························································86
2 관광 진흥정책·································································88
3 관광정책 동향·································································90
제4절 스페인의 관광정책··················································91
1 관광기구 및 역할·····························································91
2 관광 진흥정책·································································92
3 관광정책 동향·································································93
제5절 중국의 관광정책·····················································95
1 관광기구 및 역할·····························································95
2 관광 진흥정책·································································96
3 관광정책 동향·································································97
Chapter 05 한국 관광정책의 변천
제1절 한국 관광정책의 변천············································ 106
1 1950년대 관광정책······················································106
2 1960년대 관광정책······················································106
3 1970년대 관광정책······················································107
4 1980년대 관광정책······················································109
5 1990년대 관광정책······················································111
6 2000년대 관광정책······················································111
7 우리나라 시대별 관광정책의 변화···································113
제2절 우리나라 역대 대통령과 관광정책······························ 115
1 박정희 대통령의 관광정책(1963~1979)·······················115
2 전두환 대통령의 관광정책(1980~1988)·······················116
3 노태우 대통령의 관광정책(1988~1993)·······················117
4 김영삼 대통령의 관광정책(1993~1998)·······················117
5 김대중 대통령의 관광정책(1998~2003)·······················118
6 노무현 대통령의 관광정책(2003~2008)·······················119
7 이명박 정부의 관광정책(2008~2013)···························120
8 문재인 정부의 관광정책(2017~2022)···························121
제3절 한국관광의 문제점 및 개선사항································· 123
1 정책방향 부문······························································124
2 마케팅 전략 부문···························································125
3 수용태세 개선 및 확충부문·············································127
Chapter 06 관광정책의 방향
제1절 새로운 관광정책의 추진방향····································· 132
1 관광정책 변화의 필요성·················································132
2 새로운 관광발전 모색····················································133
3 새로운 관광정책 추진방향··············································135
4 관광정책 추진전략························································139
5 관광정책 추진 개선방안·················································145
제2절 미래관광정책 수요 ··············································· 151
1 새로운 관광정책 수요····················································151
2 방한 및 국내 관광수요 확대 정책····································152
제3절 관광 브랜드 전략·················································· 155
1 관광브랜드의 개념························································156
2 관광브랜드의 특징························································156
3 관광브랜드의 효율성·····················································158
4 세계의 도시 관광브랜드·················································158
5 관광브랜드 개발전략·····················································162
제4절 국제 관광정책의 방향············································ 164
1 국제 관광정책의 중장기 계획수립···································164
2 글로벌 관광중심지 역할을 위한 정책수립························165
3 시장다변화 전략····························································165
4 차별화된 관광상품개발··················································167
5 국제 관광 진흥정책·······················································168
6 관광선진국의 국제 관광정책사례····································171
Chapter 07 지방화 시대의 관광정책
제1절 지방자치제와 관광산업·········································· 182
1 지방시대의 의의····························································182
2 지방시대의 관광정책·····················································184
3 지방 관광산업에 대한 기대·············································185
제2절 지방자치 시대의 관광정책······································· 186
1 지방자치단체 관광정책의 개념·······································186
2 지방자치단체 관광정책의 역할·······································187
3 지방자치시대의 관광정책 개발방향································191
제3절 지방자치시대의 관광············································· 198
1 지역 관광 활성화와 관광정책·········································200
2 지역 관광 활성화 요인···················································203
3 지역 관광 활성화 방향···················································207
4 지역 관광 이해관계자····················································212
5 외국의 지역 관광 현황···················································215
제4절 지방자치시대의 관광 진흥정책·································· 218
1 관광환경조성································································218
2 지역주민 참여와 관광개발··············································218
3 관광행정조직································································220
4 관광행정의 기능····························································221
5 관광산업 자원·······························································222
6 투자환경 조성·······························································222
7 관광 마케팅·홍보··························································223
8 관광개발·······································································223
9 관광규제 합리화 및 관광산업 경쟁력 강화·······················224
10 관광서비스의 고급화·····················································225
제5절 지역거점 관광도시 육성정책····································· 226
1 국제적 수준의 관광거점도시 육성···································226
2 지역특화 문화자원의 관광상품화····································227
3 테마·체험형 관광자원 개발············································228
4 환경이 살아있는 지속가능한 관광자원 개발·····················228
5 문화관광 콘텐츠 산업육성과 지역 관광정보 시스템 구축··229
6 융·복합 관광산업육성···················································230
제6절 지역 관광개발 패러다임의 변화································· 232
1 지역 관광자원 개발 패러다임의 변화······························232
2 질적 관광, 품질 관광에 대한 요구 확대···························232
3 지역 관광자원 개발 전담조직 신설확대···························234
4 지역 관광개발 사업에 대한 관리·운영의 중요성 확대·······234
Chapter 08 관광개발정책
제1절 관광개발··························································· 240
1 관광개발의 개념····························································240
2 관광개발의 영향····························································240
3 관광자원 개발·······························································243
4 관광개발 계획·······························································244
5 관광개발 유형·······························································245
6 관광인프라 개선····························································246
제2절 관광개발정책····················································· 249
1 관광개발정책································································250
2 관광개발정책의 수용태도···············································252
제3절 지속가능한 관광개발정책········································ 253
1 지속가능한 관광개발의 개념··········································253
2 지속가능한 관광개발의 원칙··········································254
3 지속가능한 관광개발의 기준··········································255
Chapter 09 국민관광정책
제1절 국민관광 촉진····················································· 262
1 국민관광정책의 개념·····················································262
2 국민관광정책의 현황·····················································263
3 국민관광의 효과와 중요성··············································264
4 국민관광의 정책 방향과 대안·········································264
제2절 복지관광정책······················································ 267
1 복지관광의 개념····························································267
2 복지관광의 이념····························································268
3 국내·외 복지관광정책 사례············································269
4 한국의 복지관광정책·····················································272
제3절 여가관광정책······················································ 273
1 여가정책의 개념····························································273
2 여가정책의 목적과 의의·················································274
3 여가정책의 필요성························································275
4 여가정책의 역할····························································277
5 국내·외 여가정책 현황···················································278
6 여가정책의 방향····························································286
Chapter 10 스마트시대의 관광정책
제1절 스마트 관광의 개념··············································· 294
1 스마트 관광이란···························································294
2 스마트 관광의 발전·······················································298
3 스마트 관광환경 조성····················································299
제2절 스마트 관광 콘텐츠 개발········································· 304
1 스마트 관광 콘텐츠·······················································304
2 관광 콘텐츠 개발 투자···················································308
제3절 국외 주요국가의 스마트 관광 사례······························ 312
1 공급자 측면에서의 스마트 관광사례·······························312
2 수요자 측면에서의 스마트 관광······································317
Chapter 11 DMZ 평화관광정책
제1절 DMZ 관광의 개념················································· 324
1 DMZ 관광····································································324
2 DMZ 관광의 중요성······················································325
3 DMZ 관광개발 계획······················································325
제2절 DMZ 관광정책 방향·············································· 326
1 DMZ 관광특구 정책 방안···············································326
2 DMZ 관광 활성화 정책 방안··········································329
3 DMZ 관광의 장·단기 정책 제안······································330
제3절 DMZ 관광개발 및 육성방향······································ 333
1 갈등에서 평화의 상징인 DMZ········································333
2 DMZ 평화개발의 실질적 효과········································333
3 DMZ 개발 방향성··························································334
제4절 DMZ 관광 프로그램 제안········································ 335
1 안보관광·······································································335
2 생태관광·······································································337
3 역사관광·······································································339
4 문화·레저 관광·····························································339
Chapter 12 한국의 관광진흥 개념과 정책
제1절 관광 진흥의 개념·················································· 344
1 관광 진흥법 ·································································344
2 관광 진흥계획·······························································344
3 관광 진흥의 정책적 제언················································350
제2절 관광산업 지원정책················································ 351
1 관광산업 규제정책························································351
2 금융 및 세제지원 정책···················································352
3 관광산업 일자리창출 방향··············································354
제3절 관광상품개발정책················································ 355
1 관광상품의 특성 ···························································355
2 해외 관광패키지 공연상품 사례······································356
3 관광상품개발································································357
4 문화관광 축제 육성 및 개발············································359
5 미래의 지속가능한 관광상품개발····································361
Chapter 13 미래 관광 환경 변화와 관광정책 방향
제1절 미래관광의 환경 변화와 수요전망······························ 368
1 미래관광의 환경 변화····················································368
2 미래관광정책 수요전망··················································372
제2절 미래관광정책 환경 변화 및 전망································ 373
1 여건변화 분석·······························································373
2 관광객 성향변화 분석····················································377
제3절 한국관광의 문제점 및 개선방안································· 379
1 정책방향 부문·······························································379
2 마케팅 전략방향 부문····················································381
3 수용태세 개선 및 확충부문·············································384
제4절 미래관광의 정책 방향············································ 386
1 대한민국 관광혁신 전략·················································387
2 경쟁력 있는 관광산업 생태계 구축··································388
3 관광 콘텐츠와 창조역량 강화·········································388
4 관광산업의 지속적 성장을 위한 인프라 조성····················389
5 지역 관광 활성화를 위한 기반강화··································389
제5절 4차 산업혁명시대의 관광정책··································· 390
1 관광환경의 변화····························································391
2 4차 산업혁명시대의 관광산업········································394
제6절 한국 관광산업의 업그레이드 전략······························· 397
1 미래 유망산업인 관광····················································397
2 미래 관광의 7대 트렌드·················································398
3 한국관광산업의 업그레이드 전략····································403
용어정리···································································· 406
참고문헌···································································· 408
제1절 정책의 개념과 특성···················································2
1 정책의 개념······································································ 2
2 정책의 성격······································································ 3
3 정책의 특성······································································ 4
제2절 관광정책의 개념과 특성··············································6
1 관광정책의 개념································································ 6
2 관광정책의 특성······························································10
제3절 관광정책의 목표와 유형············································11
1 관광정책의 이념······························································11
2 관광정책의 필요성··························································14
3 관광정책의 목표······························································16
4 관광정책의 체계와 유형 ··················································19
제4절 관광정책의 형성과정···············································22
1 관광정책의 형성······························································22
2 관광정책의 결정······························································22
3 관광정책의 집행······························································27
4 관광정책의 수용······························································29
5 관광정책 평가 ································································30
Chapter 02 관광 조직 기구
제1절 세계 관광기구·······················································38
1 세계 관광기구(UNWTO)··················································38
2 경제협력개발기구(OECD)················································39
3 아시아·태평양경제협력체(APEC)·····································39
4 아시아·태평양관광협회(PATA)········································40
5 ASEAN(동남아 연합)······················································41
Chapter 03 한국의 관광행정조직
제1절 관광행정조직의 의의와 특성·······································60
1 관광행정조직의 의의·······················································60
2 관광행정조직의 특성······················································62
3 관광행정조직의 기능·······················································63
제2절 정부 관광행정 기관과 역할········································64
1 문화체육관광부·······························································64
2 한국관광공사··································································67
3 한국문화 관광연구원·······················································70
4 지방자치단체··································································72
Chapter 04 주요 국가의 관광정책
제1절 미국의 관광정책····················································78
1 관광조직·········································································78
2 관광 진흥정책·································································81
제2절 영국의 관광정책····················································84
1 관광기구 및 역할·····························································84
2 관광 진흥정책·································································85
제3절 프랑스의 관광정책··················································86
1 관광기구 및 역할·····························································86
2 관광 진흥정책·································································88
3 관광정책 동향·································································90
제4절 스페인의 관광정책··················································91
1 관광기구 및 역할·····························································91
2 관광 진흥정책·································································92
3 관광정책 동향·································································93
제5절 중국의 관광정책·····················································95
1 관광기구 및 역할·····························································95
2 관광 진흥정책·································································96
3 관광정책 동향·································································97
Chapter 05 한국 관광정책의 변천
제1절 한국 관광정책의 변천············································ 106
1 1950년대 관광정책······················································106
2 1960년대 관광정책······················································106
3 1970년대 관광정책······················································107
4 1980년대 관광정책······················································109
5 1990년대 관광정책······················································111
6 2000년대 관광정책······················································111
7 우리나라 시대별 관광정책의 변화···································113
제2절 우리나라 역대 대통령과 관광정책······························ 115
1 박정희 대통령의 관광정책(1963~1979)·······················115
2 전두환 대통령의 관광정책(1980~1988)·······················116
3 노태우 대통령의 관광정책(1988~1993)·······················117
4 김영삼 대통령의 관광정책(1993~1998)·······················117
5 김대중 대통령의 관광정책(1998~2003)·······················118
6 노무현 대통령의 관광정책(2003~2008)·······················119
7 이명박 정부의 관광정책(2008~2013)···························120
8 문재인 정부의 관광정책(2017~2022)···························121
제3절 한국관광의 문제점 및 개선사항································· 123
1 정책방향 부문······························································124
2 마케팅 전략 부문···························································125
3 수용태세 개선 및 확충부문·············································127
Chapter 06 관광정책의 방향
제1절 새로운 관광정책의 추진방향····································· 132
1 관광정책 변화의 필요성·················································132
2 새로운 관광발전 모색····················································133
3 새로운 관광정책 추진방향··············································135
4 관광정책 추진전략························································139
5 관광정책 추진 개선방안·················································145
제2절 미래관광정책 수요 ··············································· 151
1 새로운 관광정책 수요····················································151
2 방한 및 국내 관광수요 확대 정책····································152
제3절 관광 브랜드 전략·················································· 155
1 관광브랜드의 개념························································156
2 관광브랜드의 특징························································156
3 관광브랜드의 효율성·····················································158
4 세계의 도시 관광브랜드·················································158
5 관광브랜드 개발전략·····················································162
제4절 국제 관광정책의 방향············································ 164
1 국제 관광정책의 중장기 계획수립···································164
2 글로벌 관광중심지 역할을 위한 정책수립························165
3 시장다변화 전략····························································165
4 차별화된 관광상품개발··················································167
5 국제 관광 진흥정책·······················································168
6 관광선진국의 국제 관광정책사례····································171
Chapter 07 지방화 시대의 관광정책
제1절 지방자치제와 관광산업·········································· 182
1 지방시대의 의의····························································182
2 지방시대의 관광정책·····················································184
3 지방 관광산업에 대한 기대·············································185
제2절 지방자치 시대의 관광정책······································· 186
1 지방자치단체 관광정책의 개념·······································186
2 지방자치단체 관광정책의 역할·······································187
3 지방자치시대의 관광정책 개발방향································191
제3절 지방자치시대의 관광············································· 198
1 지역 관광 활성화와 관광정책·········································200
2 지역 관광 활성화 요인···················································203
3 지역 관광 활성화 방향···················································207
4 지역 관광 이해관계자····················································212
5 외국의 지역 관광 현황···················································215
제4절 지방자치시대의 관광 진흥정책·································· 218
1 관광환경조성································································218
2 지역주민 참여와 관광개발··············································218
3 관광행정조직································································220
4 관광행정의 기능····························································221
5 관광산업 자원·······························································222
6 투자환경 조성·······························································222
7 관광 마케팅·홍보··························································223
8 관광개발·······································································223
9 관광규제 합리화 및 관광산업 경쟁력 강화·······················224
10 관광서비스의 고급화·····················································225
제5절 지역거점 관광도시 육성정책····································· 226
1 국제적 수준의 관광거점도시 육성···································226
2 지역특화 문화자원의 관광상품화····································227
3 테마·체험형 관광자원 개발············································228
4 환경이 살아있는 지속가능한 관광자원 개발·····················228
5 문화관광 콘텐츠 산업육성과 지역 관광정보 시스템 구축··229
6 융·복합 관광산업육성···················································230
제6절 지역 관광개발 패러다임의 변화································· 232
1 지역 관광자원 개발 패러다임의 변화······························232
2 질적 관광, 품질 관광에 대한 요구 확대···························232
3 지역 관광자원 개발 전담조직 신설확대···························234
4 지역 관광개발 사업에 대한 관리·운영의 중요성 확대·······234
Chapter 08 관광개발정책
제1절 관광개발··························································· 240
1 관광개발의 개념····························································240
2 관광개발의 영향····························································240
3 관광자원 개발·······························································243
4 관광개발 계획·······························································244
5 관광개발 유형·······························································245
6 관광인프라 개선····························································246
제2절 관광개발정책····················································· 249
1 관광개발정책································································250
2 관광개발정책의 수용태도···············································252
제3절 지속가능한 관광개발정책········································ 253
1 지속가능한 관광개발의 개념··········································253
2 지속가능한 관광개발의 원칙··········································254
3 지속가능한 관광개발의 기준··········································255
Chapter 09 국민관광정책
제1절 국민관광 촉진····················································· 262
1 국민관광정책의 개념·····················································262
2 국민관광정책의 현황·····················································263
3 국민관광의 효과와 중요성··············································264
4 국민관광의 정책 방향과 대안·········································264
제2절 복지관광정책······················································ 267
1 복지관광의 개념····························································267
2 복지관광의 이념····························································268
3 국내·외 복지관광정책 사례············································269
4 한국의 복지관광정책·····················································272
제3절 여가관광정책······················································ 273
1 여가정책의 개념····························································273
2 여가정책의 목적과 의의·················································274
3 여가정책의 필요성························································275
4 여가정책의 역할····························································277
5 국내·외 여가정책 현황···················································278
6 여가정책의 방향····························································286
Chapter 10 스마트시대의 관광정책
제1절 스마트 관광의 개념··············································· 294
1 스마트 관광이란···························································294
2 스마트 관광의 발전·······················································298
3 스마트 관광환경 조성····················································299
제2절 스마트 관광 콘텐츠 개발········································· 304
1 스마트 관광 콘텐츠·······················································304
2 관광 콘텐츠 개발 투자···················································308
제3절 국외 주요국가의 스마트 관광 사례······························ 312
1 공급자 측면에서의 스마트 관광사례·······························312
2 수요자 측면에서의 스마트 관광······································317
Chapter 11 DMZ 평화관광정책
제1절 DMZ 관광의 개념················································· 324
1 DMZ 관광····································································324
2 DMZ 관광의 중요성······················································325
3 DMZ 관광개발 계획······················································325
제2절 DMZ 관광정책 방향·············································· 326
1 DMZ 관광특구 정책 방안···············································326
2 DMZ 관광 활성화 정책 방안··········································329
3 DMZ 관광의 장·단기 정책 제안······································330
제3절 DMZ 관광개발 및 육성방향······································ 333
1 갈등에서 평화의 상징인 DMZ········································333
2 DMZ 평화개발의 실질적 효과········································333
3 DMZ 개발 방향성··························································334
제4절 DMZ 관광 프로그램 제안········································ 335
1 안보관광·······································································335
2 생태관광·······································································337
3 역사관광·······································································339
4 문화·레저 관광·····························································339
Chapter 12 한국의 관광진흥 개념과 정책
제1절 관광 진흥의 개념·················································· 344
1 관광 진흥법 ·································································344
2 관광 진흥계획·······························································344
3 관광 진흥의 정책적 제언················································350
제2절 관광산업 지원정책················································ 351
1 관광산업 규제정책························································351
2 금융 및 세제지원 정책···················································352
3 관광산업 일자리창출 방향··············································354
제3절 관광상품개발정책················································ 355
1 관광상품의 특성 ···························································355
2 해외 관광패키지 공연상품 사례······································356
3 관광상품개발································································357
4 문화관광 축제 육성 및 개발············································359
5 미래의 지속가능한 관광상품개발····································361
Chapter 13 미래 관광 환경 변화와 관광정책 방향
제1절 미래관광의 환경 변화와 수요전망······························ 368
1 미래관광의 환경 변화····················································368
2 미래관광정책 수요전망··················································372
제2절 미래관광정책 환경 변화 및 전망································ 373
1 여건변화 분석·······························································373
2 관광객 성향변화 분석····················································377
제3절 한국관광의 문제점 및 개선방안································· 379
1 정책방향 부문·······························································379
2 마케팅 전략방향 부문····················································381
3 수용태세 개선 및 확충부문·············································384
제4절 미래관광의 정책 방향············································ 386
1 대한민국 관광혁신 전략·················································387
2 경쟁력 있는 관광산업 생태계 구축··································388
3 관광 콘텐츠와 창조역량 강화·········································388
4 관광산업의 지속적 성장을 위한 인프라 조성····················389
5 지역 관광 활성화를 위한 기반강화··································389
제5절 4차 산업혁명시대의 관광정책··································· 390
1 관광환경의 변화····························································391
2 4차 산업혁명시대의 관광산업········································394
제6절 한국 관광산업의 업그레이드 전략······························· 397
1 미래 유망산업인 관광····················································397
2 미래 관광의 7대 트렌드·················································398
3 한국관광산업의 업그레이드 전략····································403
용어정리···································································· 406
참고문헌···································································· 408
저자
저자
박영제
ㆍ 계명대학교 대학원 관광경영학 박사
ㆍ 수원대학교 대학원 호텔관광경영학 석사
ㆍ 용인대학교 호텔관광경영학 학사
ㆍ 미국 University of Nevada, Reno 대학원 과정
경력
ㆍ 호텔 신라 서울 근무
ㆍ 부산 코모도 호텔 근무
ㆍ 호텔 신라 서울 서비스 교육센터 수료
ㆍ 국립경상대학교 평생교육원 문화관광해설사 강사
ㆍ 한국국제대학교 산학 협력단 연구원
ㆍ 현) 계명대학교 외래교수
대한관광경영학회 이사
한국 관광학회 특별회원
저서
ㆍ 환대산업 서비스경영, 한올 출판사
ㆍ 관광여가론, 한올 출판사
ㆍ 호텔경영론, 한올출판사
주요논문
ㆍ 「세계적인 컨벤션행사 유치를 위한 컨벤션 목적지 브랜드경험의 만족과 도시 미지 형성에 관한 연구」
ㆍ 「영화 또는 드라마속의 PPL이 호텔브랜드 이미지와 만족도에 관한 연구」
ㆍ 「간접광고에 노출된 호텔브랜드가 기업이미지와 고객선호도에 미치는 영향」
ㆍ 「간접광고가 호텔레스토랑 브랜드 이미지와 만족도에 미치는 영향 연구」
ㆍ 「호텔마케팅 커뮤니케이션이 브랜드 인지도, 이미지, 충성도에 미치는 영향」
ㆍ 「커피전문점의 문화마케팅활동이 브랜드 이미지와 재 구매의도에 미치는 영향」
ㆍ 「피자전문점의 물리적환경이 서비스품질과 행동의도에 미치는 영향」
ㆍ 「한국형 호텔 브랜드 자산평가 가치 척도 개발」 외 다수
ㆍ 수원대학교 대학원 호텔관광경영학 석사
ㆍ 용인대학교 호텔관광경영학 학사
ㆍ 미국 University of Nevada, Reno 대학원 과정
경력
ㆍ 호텔 신라 서울 근무
ㆍ 부산 코모도 호텔 근무
ㆍ 호텔 신라 서울 서비스 교육센터 수료
ㆍ 국립경상대학교 평생교육원 문화관광해설사 강사
ㆍ 한국국제대학교 산학 협력단 연구원
ㆍ 현) 계명대학교 외래교수
대한관광경영학회 이사
한국 관광학회 특별회원
저서
ㆍ 환대산업 서비스경영, 한올 출판사
ㆍ 관광여가론, 한올 출판사
ㆍ 호텔경영론, 한올출판사
주요논문
ㆍ 「세계적인 컨벤션행사 유치를 위한 컨벤션 목적지 브랜드경험의 만족과 도시 미지 형성에 관한 연구」
ㆍ 「영화 또는 드라마속의 PPL이 호텔브랜드 이미지와 만족도에 관한 연구」
ㆍ 「간접광고에 노출된 호텔브랜드가 기업이미지와 고객선호도에 미치는 영향」
ㆍ 「간접광고가 호텔레스토랑 브랜드 이미지와 만족도에 미치는 영향 연구」
ㆍ 「호텔마케팅 커뮤니케이션이 브랜드 인지도, 이미지, 충성도에 미치는 영향」
ㆍ 「커피전문점의 문화마케팅활동이 브랜드 이미지와 재 구매의도에 미치는 영향」
ㆍ 「피자전문점의 물리적환경이 서비스품질과 행동의도에 미치는 영향」
ㆍ 「한국형 호텔 브랜드 자산평가 가치 척도 개발」 외 다수
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