SPSS를 활용한 앙케트 조사 및 통계처리

Chapter01 독립성검정에 의한 앙케트 처리 ·································· 2

1. 개요 ······················································································ 4
2. 크로스 집계표와 독립성검정 ············································· 6

Chapter02 의사결정나무에 의한 앙케트 처리 ···························· 12

1. 개요 ···················································································· 14
2. 의사결정나무 작성의 순서 ················································· 18

Chapter03 대응분석에 의한 앙케트 처리 ····································· 28

1. 개요 ···················································································· 30
2. 대응분석을 위한 순서 ························································ 32

Chapter04 다중대응분석에 의한 앙케트 처리 ····························· 48

1. 개요 ···················································································· 50
2. 다중대응분석을 위한 순서 ················································· 53

Chapter05 범주형 회귀분석에 의한 앙케트 처리 ························ 62

1. 개요 ···················································································· 64
2. 범주형 회귀분석을 위한 순서 ··········································· 67

Chapter06 순서형 회귀분석에 의한 앙케트 처리 ························ 78

1. 개요 ···················································································· 80
2. 순서형 회귀분석을 위한 순서 ··········································· 83

Chapter07 앙케트 조사표의 작성 ·················································· 92

1. 개요 ···················································································· 94
2. 조사 테마 ㆍ 연구 테마의 결정 ············································ 97
3. 구체적인 앙케트 조사의 기획 ··········································· 99
4. 조사표의 작성 ·································································· 103
5. 앙케트 조사표의 수정 및 점검 ······································· 111
6. 앙케트 조사표의 완성 ····················································· 111
7. 앙케트 조사의 개시 ························································· 115
8. 보고서 ㆍ 논문의 작성 ························································ 116

Chapter08 주성분분석에 의한 앙케트 처리 ······························· 118

1. 개요 ·················································································· 120
2. 주성분분석의 실제 ··························································· 123
3. 상관행렬에 의한 주성분분석 ··········································· 135

Chapter09 요인분석에 의한 앙케트 처리 ··································· 140

1. 공통요인 추출 ·································································· 142
2. 요인분석의 실제 ······························································ 145
3. 주축요인추출에 의한 요인분석 ········································ 153

Chapter10 군집분석과 판별분석에 의한 앙케트 처리 ·············· 158

1. 분류와 판별 ······································································ 160
2. 질문항목을 변수로 하는 군집분석 ·································· 161
3. 조사회답자를 변수로 한 군집변수 ·································· 165
4. 주성분점수를 변수로 하는 군집분석 ······························ 169
5. 판별분석의 실제 ······························································ 178
6. 그룹마다의 중요항목 탐색 ·············································· 185

Chapter11 복수의 단일회답에 대한 분석(Ⅰ)－요인분석과 신뢰도분석 ·· 190

1. 설문지 예 ········································································· 192
2. 질문항목 ··········································································· 196
3. 기본 개념 ······································································· 198
4. SPSS의 처리 절차 ··························································· 205

Chapter12 복수의 단일회답에 대한 분석(Ⅱ)－대응분석 ·················· 224

1. 질문항목 ··········································································· 226
2. 기본 개념 ········································································· 231
3. SPSS의 처리 절차 ··························································· 238

Chapter13 비모수적 검정 ····························································· 248

1. 그룹 간의 차이 검정 ························································ 250
2. 비모수적 검정의 실제 ····················································· 251

Chapter14 요인분석과 항목분석 ·················································· 264

1. 분석의 배경 ······································································ 266
2. 분석순서 ··········································································· 269
3. 연구대상 ··········································································· 298

● 참고문헌 / 328

● Index / 331

노형진 서울대학교 공과대학 졸업(공학사)

고려대학교 대학원 수료(경영학박사)

일본 쓰쿠바대학 대학원 수료(경영공학 박사과정)

일본 문부성 통계수리연구소 객원연구원

일본 동경대학 사회과학연구소 객원교수

러시아 극동대학교 한국학대학 교환교수

중국 중국해양대학 관리학원 객좌교수

현재) 경기대학교 경상대학 경영학과 명예교수

한국제안활동협회 회장




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