SEOUL PLAYBOOK 365

What Kind of Player Are You?

Seoul is a giant stage where hundreds of scenes unfold every day. And on that stage, we each play the city in our own way.
Seoul Playbook 365: Play Your Seoul invites you to explore the many faces of the city and create your own style of play.
Whether you're living in Seoul or just passing through, this book helps you experience the city more vividly, more joyfully.

There are many ways to play Seoul.
Some seek energy, others crave inspiration, some chase fun, and others look to connect.
Based on four core keywords, this book introduces a variety of experiences that match different play styles:

★ Player Who Recharges Energy
Recharge through running by the Han River, fitness spots, and wellness trends.

★ Player Who Seeks Inspiration
Enjoy the city's artistic side through galleries, exhibitions, and creative spaces.

★ Player Who Explores Fun
Explore Seoul's vibrant festivals, food markets, and unique urban adventures.

★ Player Who Creates Connections
Build meaningful relationships through community events and social gatherings.

Start by taking the Play Style Test to find your match.
Then build your own personalized Seoul playlist using experiences from every corner of the city.

A New Way to Experience Seoul
★ Monthly and Seasonal Recommendations
Enjoy a book at an outdoor library in spring, a riverside city vacation in summer, a walk along autumn leaves, or ice skating at Seoul Plaza in winter.

★ Trendy Policies and Lifestyles
Discover the latest projects that turn everyday life into something special. Learn about new city spaces and how to take full advantage of them.

★ Make Your Own Seoul Playlist
Use your play style results to create your own version of the Seoul Playbook. Customize the city experience to fit your style.

★ Hidden Object Hunt in the Illustrations
The book features detailed illustrations by artist mmmeari, titled Seoul Where Everyday is Special. Flip to the second special feature and explore the full artwork-can you find all 72 hidden city policies across signs, people, and places?

Seoul is a city that never stops evolving.
New spaces emerge, fresh events unfold, and the city continues to transform.
Ride the wave of change and fully enjoy the city.
Some days will be full of energy, others slow and restful.
Sometimes you'll seek new adventures; other times you'll find comfort in the familiar.

Every moment becomes part of your own Seoul story.
So-
Ready to turn the page?
Play your Seoul.

prologue Play Your SEOUL!

APR: Add Vitality
Energy: Seoul Runners Festival - Fun Running
Energy: Fit Station - Wellness
Energy: Hangang Gym - #Today'sWorkout
Energy: World Cup Park Golf Course - Park Golf
Energy · Connection: Wrist Doctor 9988 - Walunch
Energy · Connection: Less Sugar 9988 - Slow Aging

MAY: Fill Your Mind
Fun: Hangang Space-Out Competition - Mental Detox
Connection: Anti-Loneliness Seoul - Framily
Connection: Personal Safety Devices - Crime Prevention Through Environmental Design

JUN: Walk Along the Waterways
Energy: My Pace: Hangang Triathlon Festival - Healthy Pleasure
Energy: Car-Free Jamsugyo Bridge Festival - Walkability
Energy: Hangang River Festival - Urban Healing
Inspiration · Connection: Hangang Forest and Nature - Forest-Friendly Neighborhoods

JUL: Enjoy Summer
Fun: Seoul Summer Beach - Staycation
Fun · Connection: Waterfront City - Water Gazing
Energy · Fun: Hangang Park Outdoor Swimming Pool - City Vacance

AUG: Discover Something New
Inspiration · Connection: Traditional Market Revitalization - Hip Tradition
Connection: Hangang Bus - Champagne Breaking
Inspiration · Connection: Garden City Seoul - Gardening

SEP: Dive Into Inspiration
Inspiration: Seoul Outdoor Library - Text Hip
Inspiration: Seoul Outdoor Library at Hangang River - Bookpamine
Inspiration: Seoul Art Week - Art Fair
Inspiration: Seoul Open Night - Seoul Culture Portal

OCT: Enjoy the City Through Light
Inspiration: Seoul Light Hangang Bitseom Festival - Laser Art
Fun: Cheonggyecheon Nightscape - Night-Time Economy
Fun: Hangang Nightscape Tour - Homo Nightcus

NOV: Imagine the Future
Fun: SEOULDAL - Skyline
Fun: DDP Rooftop Tour - Micro Tourism
Connection: Climate Card - Carbon Neutrality

DEC: Design Your Rest
Fun: Seoul Winter Festa - Fun City
Fun: Seoul Plaza Ice Skating Rink - Discover Seoul Pass
Fun: Gwanghwamun Market - Christmas Market
Inspiration · Fun: Seoul Lantern Festival - Light Art
Inspiration · Fun: Seoul Light - Media Facade

JAN: Immerse in Art
Inspiration: Seoul Philharmonic Orchestra New Year's Concert - New Year's Concert
Inspiration: Seo-Seoul Museum of Art - Network Museum
Connection: Seoul Artists Support Center - Creator Economy
Inspiration · Fun: Seoul Fun Design - Place-making

FEB: Enjoy Challenges
Inspiration: Seoul Fashion Week - Fashion People
Energy · Connection: Seoul Software Academy (SeSAC) - Skill Set
Inspiration: Seoul Beauty Hub - Industrial Clusters
Energy · Connection: Seoul Youth Center - Life Coaching

MAR: Move Forward Together
Connection: Community Food Bank, Warm Share Center - Warm Share
Connection: SHome (Mirinae House) - Housing Ladder
Connection: Seoul Stepping Stone Income - Social Safety Net
Connection: Seoul Learn - Self-Directed Learning

Hidden Picture Hunt 「Unique everyday life in Seoul」
Index
Photo Credits

Seoul Metropolitan Government