Sold out
Sport Marketing(영문판)
Regular price
$19.44
Sale price
Regular price
✈️
Estimated delivery date 예상 배송일
Standard Shipping
불러오는 중...
주문일로부터 8-12 영업일
Express Shipping
불러오는 중...
주문일로부터 6-8 영업일
▶ 이 책은 체육경영학을 다룬 이론서입니다. 체육경영학의 기초적이고 전반적인 내용을 학습할 수 있습니다.
Couldn't load pickup availability
출판사 리뷰
출판사 리뷰
목차
목차
CHAPTER. 1 UNDERSTANDING SPORT INDUSTRY AND SPORT MARKET IN ASIA
CHAPTER. 2 4Ps OF SPORT MARKETING
CHAPTER. 3 ENVIRONMENT OF THE SPORT MARKET
CHAPTER. 4 SPORTS MARKET SEGMENTATION AND TARGETING PROCESS
CHAPTER. 5 CURRENT AND FUTURE DEVELOPMENT IN SPORT TOURISM IN JAPAN
CHAPTER. 6 SPORT SPONSORSHIP
CHAPTER. 7 LICENSING IN SPORT
CHAPTER. 8 SPORT CONSUMER BEHAVIOR
CHAPTER. 9 SPORTS AND THE MEDIA: A CONSTANTLY EVOLVING RELATIONSHIP
CHAPTER. 10 SPROT EVENT AND LEGACY MANAGEMENT
CHAPTER. 11 SPORTS RETAILING
CHAPTER. 12 STRATEGIC PLANNING IN SPORTS MARKETING
CHAPTER. 13 SPORT MANAGEMENT PRACTICES IN THE MEGA SPORTING EVENTS:
THE ASIAN GAMES AND THE OLYMPIC GAMES
CHAPTER. 2 4Ps OF SPORT MARKETING
CHAPTER. 3 ENVIRONMENT OF THE SPORT MARKET
CHAPTER. 4 SPORTS MARKET SEGMENTATION AND TARGETING PROCESS
CHAPTER. 5 CURRENT AND FUTURE DEVELOPMENT IN SPORT TOURISM IN JAPAN
CHAPTER. 6 SPORT SPONSORSHIP
CHAPTER. 7 LICENSING IN SPORT
CHAPTER. 8 SPORT CONSUMER BEHAVIOR
CHAPTER. 9 SPORTS AND THE MEDIA: A CONSTANTLY EVOLVING RELATIONSHIP
CHAPTER. 10 SPROT EVENT AND LEGACY MANAGEMENT
CHAPTER. 11 SPORTS RETAILING
CHAPTER. 12 STRATEGIC PLANNING IN SPORTS MARKETING
CHAPTER. 13 SPORT MANAGEMENT PRACTICES IN THE MEGA SPORTING EVENTS:
THE ASIAN GAMES AND THE OLYMPIC GAMES
저자
저자
Kong-Ting Yeh
Payment & Security
Payment methods
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
