기업과 사회(4판)
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제 1 부 기업과 사회의 이해 ｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜
제1장 기업의 개념
제 1절 기업의 본질 / 22
1. 기업의 의의와 특성 / 22
1 ) 기 업 의 정 의 ················································································· 22
2 ) 기 업 의 특 성 ················································································· 22
2. 기업의 기능과 역할 / 24
1 ) 기 업 의 기 능 ················································································· 24
2 ) 기 업 의 역 할 ················································································· 26
제 2절 기업과 경제활동 / 29
1. 경제활동의 주체 / 29
1 ) 경 제 활 동 의 이 해 ·········································································· 29
2 ) 경 제 활 동 의 주 체 와 경 제 순 환 ······················································· 30
3 ) 재 화 의 생 산 요 소 ·········································································· 32
2. 기업과 경제 / 33
1 ) 경 제 체 제 ······················································································ 33
2 ) 거 시 경 제 와 미 시 경 제 ··································································· 35
3 ) 시 장 의 유 형 ················································································· 36
제 3절 기업경영의 본질 / 37
1. 기업경영의 본질 / 37
1 ) 이 윤 창 출 ····················································································· 38
2 ) 고 객 만 족 경 영 ··············································································· 38
3 ) 자 원 의 최 적 화 ·············································································· 39
4 ) 기 업 환 경 과 의 상 호 작 용 ······························································· 41
5 ) 기 업 의 목 표 와 사 회 의 목 표 를 달 성 ·············································· 416
2. 기업과 조직 / 42
1) 조직의 개념 ·············································································· 42
2) 기업 시스템의 진화 ·································································· 43
3. 기업의 생존 부등식 / 46
1) 기업의 생존 의미 ····································································· 46
2) 기업의 생존 부등식 ·································································· 46
3) 가치ㆍ가격ㆍ비 용 의 관 계 ························································ 4 8
제2장 기업의 목적
제1절 기업 목적의 이해 / 50
1. 기업 목적의 개념 / 50
1) 기업 목적의 의의 ····································································· 50
2) 기업 목적의 기능 ····································································· 51
2. 기업 목적의 변화 / 54
제2절 기업의 목적론 / 55
1. 기업의 단일목적론 / 55
1) 이익 목적론 ·············································································· 56
2) 존속 목적론 ·············································································· 57
3) 봉사 목적론 ·············································································· 58
2. 기업의 다원 목적론 / 58
1) 성장목적론 ··············································································· 59
2) 균형 목적론 ·············································································· 59
3) 영리 경영목적론 ······································································ 59
제3장 사회의 개념
제1절 사회의 의의 / 62
1. 사회의 정의 / 627
1 ) 개 체 적 개 념 ················································································· 63
2 ) 전 체 적 개 념 ················································································· 64
2. 사회의 유형과 특징 / 64
1 ) 고 대 사 회 의 특 징 ········································································· 64
2 ) 근 세 이 후 의 사 회 와 특 징 ····························································· 65
3 ) 현 대 사 회 의 특 징 ········································································· 67
제 2절 사회의 변화와 생존 수단 / 68
1. 사회의 변화 / 68
1 ) 경 제 발 전 의 변 화 ·········································································· 69
2) 사회ㆍ문 화 적 변 화 ······································································ 70
3 ) 정 치 체 제 의 변 화 ·········································································· 71
4 ) 과 학 기 술 의 변 화 ·········································································· 72
5) 자연ㆍ환 경 의 변 화 ······································································ 72
2. 사회변화에 따른 생존 수단 / 73
제 3절 사회이데올로기와 세계화 / 76
1. 사회 이데올로기의 개념 / 76
2. 사회 이데올로기의 체제 / 77
1 ) 자 본 주 의 체 제 ·············································································· 77
2 ) 다 원 주 의 체 제 ·············································································· 82
3. 세계화 / 84
1 ) 세 계 화 의 배 경 과 개 념 ·································································· 84
2 ) 세 계 화 의 영 향 ·············································································· 87
제4장 기업과 사회의 상호작용
제 1절 기업과 사회의 학문적 배경과 연구목적 / 90
1. 학문적 연구 배경 / 90
2. 기업과 사회의 연구 목적 / 918
1) 기업과 사회 목적의 균형 ························································· 92
2) 기업의 역할을 사회가 수용 ······················································ 92
3) 사회의 역할을 기업이 수용 ······················································ 93
4) 경영자의 능력 향상 ·································································· 93
5) 사회환경변화에 대응하는 능력 향상 ········································ 93
6) ESG 경영의 실천으로 사회발전에 공헌 ··································· 94
제2절 기업과 사회의 상호작용 이해 / 95
1. 상호관계와 상호작용 / 97
2. 기업과 사회의 작용 관점 / 98
1) 시스템적 관계 ·········································································· 99
2) 동등한 상호관계 ······································································ 99
제3절 기업에 대한 사회적 기대와 이슈 / 100
1. 기업에 대한 사회적 기대 / 100
1) 사회적 기대의 의의 ································································ 1 0 0
2) 사회적 기대에 대한 관점과 유형 ··········································· 1 0 1
2. 기업의 사회적 이슈 / 105
1) 사회적 이슈의 개념 ································································ 1 0 5
2) 이슈 발생의 원인 ···································································106
3) 사회적 이슈의 라이프 사이클 ················································ 1 0 6
3. 사회적 기대와 이슈에 대한 해결방안 / 108
1) 기업과 사회의 합리성 이해 ···················································· 1 0 9
2) 기업과 사회의 협력 ································································ 1 1 0
제4절 기업의 사회적 권력과 정당성 / 111
1. 기업 권력의 이해 / 111
1) 기업 권력의 개념 ···································································111
2) 기업 권력의 구분 ···································································112
2. 기업의 사회적 정당성 / 117
1) 사회적 정당성의 의의 ···························································· 1 1 7
2) 기업의 정당성 확보 ································································ 1 1 89
제 2 부 기업의 설립과 성장 ｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜
제5장 기업가정신과 경영
제 1절 기업가정신과 창업 / 124
1. 기업가와 기업가정신 / 124
1 ) 기 업 가 의 개 념 ··········································································· 1 2 4
2 ) 기 업 가 정 신 ················································································ 1 2 4
2. 기업의 창업 / 125
1 ) 창 업 의 개 념 ··············································································· 1 2 5
2 ) 창 업 의 3 요 소 ············································································· 1 2 6
3 ) 기 업 의 창 업 과 정 ······································································· 1 2 7
제 2절 기업의 형태 / 134
1. 기업의 분류 / 135
2. 사기업 / 136
1 ) 개 인 기 업 ···················································································· 1 3 6
2 ) 공 동 기 업 ···················································································· 1 3 7
3. 공기업과 공사공동기업 / 139
1 ) 공 기 업 ······················································································· 1 3 9
2 ) 공 사 공 동 기 업 ············································································· 1 4 0
제 3절 경영과 경영자 / 140
1. 경영의 개념 / 141
1 ) 경 영 의 정 의 ··············································································· 1 4 1
2 ) 경 영 의 기 능 ··············································································· 1 4 1
2. 경영이념과 경영목표 / 143
1 ) 경 영 이 념 ···················································································· 1 4 3
2 ) 경 영 목 표 ··················································································· 1 4 410
3. 경영의 원칙 / 144
1) 경영의 3대 원칙 ···································································· 1 4 4
2) 효율성과 효과성 ···································································· 1 4 6
4. 경영 마인드 / 147
1) 경영 마인드의 의미 ································································ 1 4 7
2) 경영 마인드의 내용 ································································ 1 4 7
제4절 경영자의 유형ㆍ역할ㆍ책임 / 151
1. 경영자의 의의와 유형 / 151
1) 경영자의 의의 ········································································ 1 5 1
2) 경영자의 유형 ········································································ 1 5 2
2. 경영자의 역할과 자질 / 155
1) 경영자의 역할 ········································································ 1 5 5
2) 경영자의 자질 ········································································ 1 5 7
3. 경영자의 책임 / 158
1) 내부 책임 ··············································································· 1 5 9
2) 외부 책임 ··············································································· 1 5 9
제6장 기업의 성장과 집중
제1절 기업의 성장 / 162
1. 기업성장의 의의 / 162
2. 기업성장의 유형 / 162
1) 기업의 다각화 ········································································ 1 6 2
2) 기업의 계열화 ········································································ 1 6 4
3) 기업의 M&A(인수ㆍ합 병 ) ····················································· 1 6 6
제2절 기업의 집중 / 172
1. 기업집중의 개념 / 172
1) 기업집중의 의의 ···································································· 1 7 211
2 ) 기 업 집 중 의 목 적 ········································································ 1 7 2
2. 기업집중의 형태 / 173
1 ) 카 르 텔 ······················································································· 1 7 3
2 ) 트 러 스 트 ···················································································· 1 7 4
3 ) 콘 체 른 ······················································································· 1 7 6
3. 기업집중의 규제 / 179
제 3 부 기업환경과 이해자집단 ｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜
제7장 기업의 경영환경
제 1절 기업환경의 개념 / 184
1. 기업환경의 이해 / 184
1 ) 기 업 환 경 의 의 미 ········································································ 1 8 4
2 ) 기 업 환 경 의 중 요 성 과 주 체 ························································ 1 8 5
제 2절 기업환경의 영역 / 186
1. 기업의 외부환경 / 187
1 ) 외 부 환 경 의 의 미 ········································································ 1 8 7
2 ) 기 업 의 외 부 환 경 요 인 ································································ 1 8 7
2. 기업의 내부환경 / 191
1 ) 내 부 환 경 의 의 미 ········································································ 1 9 1
2 ) 기 업 의 내 부 환 경 요 인 ································································ 1 9 2
제 3절 4차산업혁명과 기업환경 / 195
1. 인공지능 / 196
2. 사물인터넷 / 200
3. 3D 프린팅 / 20212
4. 빅데이터 / 203
5. 로봇 / 205
6. 가상현실 / 206
제8장 기업과 이해관계자 집단
제1절 이해관계자의 이해 / 210
1. 이해관계자의 개념 / 210
2. 이해관계자의 역할과 중요성 / 210
1) 자금제공의 이해관계자 ·························································· 2 1 1
2) 노동력 제공의 이해관계자 ····················································· 2 1 2
3) 소비활동의 이해관계자 ·························································· 2 1 2
4) 원자재제공의 이해관계자 ······················································ 2 1 3
5) 정책제공의 이해관계자 ·························································· 2 1 3
6) 경쟁자와 언론매체의 이해관계자 ··········································214
3. 이해관계자의 기능 / 215
1) 공공성 ···················································································· 2 1 5
2) 혁신성 ···················································································· 2 1 7
3) 성장성 ···················································································· 2 1 8
제2절 이해관계자의 구분 / 219
1. 이해관계의 성격에 의한 구분 / 219
2. 이해관계의 영향력에 의한 구분 / 220
3. 경영자와의 이해관계 / 221
1) 경영자와 기업의 관계 ···························································· 2 2 1
2) 경영자와 이해관계자의 관계 ················································· 2 2 2
3) 기업과 이해관계자의 관계 ····················································· 2 2 213
제9장 기업과 소비자의 관계
제 1절 기업과 소비자의 관계 정립 / 224
1. 기업과 소비자 관계의 개념 / 224
2. 기업과 소비자 관계의 변화 / 225
1 ) 생 산 자 중 시 시 대 ······································································· 2 2 6
2 ) 소 비 자 중 시 시 대 ······································································· 2 2 6
3 ) 판 매 자 중 시 시 대 ······································································· 2 2 7
3. 기업의 소비자 지향점 / 228
1 ) 명 확 한 생 산 목 표 ······································································· 2 2 8
2 ) 효 용 가 치 의 극 대 화 ···································································· 2 2 8
3 ) 신 속 한 서 비 스 ··········································································· 2 2 9
4 ) 정 확 한 제 품 정 보 의 제 공 ···························································· 2 2 9
제 2절 기업과 소비자 관계의 이슈 / 230
1. 정보와 관련된 이슈 / 230
1 ) 정 보 의 구 분 ··············································································· 2 3 1
2 ) 과 장 된 정 보 의 이 슈 ··································································· 2 3 3
2. 제품과 관련된 이슈 / 234
1 ) 제 품 성 능 의 이 슈 ······································································· 2 3 5
2 ) 제 품 안 전 의 이 슈 ······································································· 2 3 5
3 ) 제 품 진 부 화 의 이 슈 ··································································· 2 3 8
3. 가격과 관련된 이슈 / 238
4. 판매 활동과 관련된 이슈 / 241
1 ) 개 인 을 대 상 으 로 한 강 매 행 위 ··················································· 2 4 1
2 ) 업 체 를 대 상 으 로 한 강 매 행 위 ··················································· 2 4 2
5. 서비스와 관련된 이슈 / 24214
제4부 ESG경영 ｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜
제10 장 기업의 친환경 경영
제 1절 환경의 인식변화 / 248
1. 국제 환경규제의 강화추세 / 248
2. 국내기업의 환경 인식변화 / 250
제 2절 환경 피해의 유형과 관리방안 / 251
1. 환경 피해의 유형 / 251
1 ) 환 경 의 구 분 ············································································· 2 5 1
2 ) 환 경 피 해 의 유 형 ···································································· 2 5 1
2. 공해관리 방안 / 255
제3절 친환경 경영의 구축 / 257
1. 친환경 경영활동의 요구 / 257
1) 친환경적인 생산활동 ····························································· 2 5 7
2) 각 단계별 환경친화적 활동 ···················································· 2 5 8
2. 친환경 경영의 정착 / 261
3. 친환경 경영의 실천 방안 / 263
1) 환경을 보호하고자 하는 기업문화의 조성 ·····························263
2) 친환경 경영의 실천 ································································ 2 6 3
3) 친환경 경영을 위한 조직의 신설 ··········································· 2 6 4
4) 환경평가제도의 도입 ····························································· 2 6 4
5) 그린마케팅의 홍보 ·································································265
제11장 기업의 사회적 책임
제1절 사회적 책임의 이해 / 268
1. 기업의 사회적 책임의 의의 / 26815
1 ) 기 업 의 사 회 적 책 임 의 정 의 ······················································· 2 6 8
2 ) 기 업의 사 회적 책 임의 등 장과 과 제 ···········································269
2. 사회적 책임에 대한 두 가지 이론 / 270
1 ) 부 정 론 ······················································································· 2 7 0
2 ) 긍 정 론 ······················································································· 2 7 1
제 2절 사회적 책임의 모델과 범위 / 272
1. 기업의 사회적 책임 모델 / 272
1 ) 전 통 적 기 업 의 사 회 적 책 임 ······················································· 2 7 3
2 ) 모 체 적 기 업 ··············································································· 2 7 4
3 ) 중 도 적 기 업 ··············································································· 2 7 4
2. 사회적 책임의 범위와 내용 / 276
제 3절 사회공헌활동과 사회적 기업 / 279
1. 기업의 사회공헌활동 / 279
1 ) 사 회 공 헌 활 동 의 출 현 ································································· 2 7 9
2 ) 사 회 공 헌 활 동 의 중 요 성 과 기 대 ················································· 2 8 0
3 ) 사 회 공 헌 활 동 의 유 형 ································································· 2 8 2
2. 사회적 기업 / 283
1 ) 사 회 적 기 업 의 개 념 ··································································· 2 8 3
2 ) 사 회 적 기 업 의 유 형 ··································································· 2 8 3
제12장 기업의 윤리경영
제 1절 기업윤리의 개념 / 286
1. 기업윤리의 정의 / 286
2. 윤리경영이 중요하게 대두되는 이유 / 288
3. 윤리경영과 이익과의 관계 / 289
제 2절 기업윤리의 수준 / 291
1. 기업윤리 수준의 변화 / 29116
2. 윤리프로그램의 운영 / 293
3. 기업의 윤리기준 설정 / 293
제3절 윤리경영에 영향을 미치는 요소 / 294
제 5 부 기업과 경영 ｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜ 제13장 기업의 경영관리
제1절 경영관리의 개념 / 302
1. 경영관리의 의의 / 302
2. 경영관리 과정의 요소 / 303
3. AI와 경영관리과정 / 305
제2절 계획화 / 306
1. 계획화의 의의 / 306
1) 계획화의 정의 ········································································ 3 0 6
2) 경영계획의 유형 ···································································· 3 0 6
2. 경영계획의 수립 과정 및 원칙 / 307
1) 경영계획의 수립 과정 ···························································· 3 0 7
2) 경영계획 수립의 원칙 ···························································· 3 0 8
제3절 조직화 / 309
1. 경영조직의 의의 / 309
1) 조직화의 정의 ········································································ 3 0 9
2) 조직화의 역할 ········································································ 3 0 9
2. 조직화의 요소와 원칙 / 310
1) 조직화의 요소 ········································································ 3 1 0
2) 경영조직 운영의 일반원칙 ····················································· 3 1 0
3. 경영조직의 유형 / 31217
1 ) 경 영 조 직 의 기 본 형 태 ································································ 3 1 2
2 ) 권 한 배 분 형 태 에 따 른 구 분 ······················································ 3 1 2
3 ) 목 표 달 성 여 부 에 의 한 분 류 ······················································ 3 1 3
4 ) 여 러 가 지 다 양 한 경 영 조 직 ······················································· 3 1 3
제 4절 경영지휘 / 315
1. 경영지휘의 정의와 원칙 / 315
1 ) 경 영 지 휘 의 정 의 ········································································ 3 1 5
2 ) 경 영 지 휘 의 원 칙 ········································································ 3 1 5
2. 경영지휘의 구성요소 / 316
1 ) 동 기 부 여 ···················································································· 3 1 6
2 ) 리 더 십 ······················································································· 3 1 7
3 ) 의 사 소 통 ···················································································· 3 2 0
제 5절 경영통제 / 321
1. 경영통제의 개념 / 321
1 ) 경 영 통 제 의 의 의 ········································································ 3 2 1
2 ) 경 영 통 제 의 유 형 ········································································ 3 2 1
2. 경영통제의 절차 및 기법 / 322
1 ) 경 영 통 제 의 절 차 ·································································
제1장 기업의 개념
제 1절 기업의 본질 / 22
1. 기업의 의의와 특성 / 22
1 ) 기 업 의 정 의 ················································································· 22
2 ) 기 업 의 특 성 ················································································· 22
2. 기업의 기능과 역할 / 24
1 ) 기 업 의 기 능 ················································································· 24
2 ) 기 업 의 역 할 ················································································· 26
제 2절 기업과 경제활동 / 29
1. 경제활동의 주체 / 29
1 ) 경 제 활 동 의 이 해 ·········································································· 29
2 ) 경 제 활 동 의 주 체 와 경 제 순 환 ······················································· 30
3 ) 재 화 의 생 산 요 소 ·········································································· 32
2. 기업과 경제 / 33
1 ) 경 제 체 제 ······················································································ 33
2 ) 거 시 경 제 와 미 시 경 제 ··································································· 35
3 ) 시 장 의 유 형 ················································································· 36
제 3절 기업경영의 본질 / 37
1. 기업경영의 본질 / 37
1 ) 이 윤 창 출 ····················································································· 38
2 ) 고 객 만 족 경 영 ··············································································· 38
3 ) 자 원 의 최 적 화 ·············································································· 39
4 ) 기 업 환 경 과 의 상 호 작 용 ······························································· 41
5 ) 기 업 의 목 표 와 사 회 의 목 표 를 달 성 ·············································· 416
2. 기업과 조직 / 42
1) 조직의 개념 ·············································································· 42
2) 기업 시스템의 진화 ·································································· 43
3. 기업의 생존 부등식 / 46
1) 기업의 생존 의미 ····································································· 46
2) 기업의 생존 부등식 ·································································· 46
3) 가치ㆍ가격ㆍ비 용 의 관 계 ························································ 4 8
제2장 기업의 목적
제1절 기업 목적의 이해 / 50
1. 기업 목적의 개념 / 50
1) 기업 목적의 의의 ····································································· 50
2) 기업 목적의 기능 ····································································· 51
2. 기업 목적의 변화 / 54
제2절 기업의 목적론 / 55
1. 기업의 단일목적론 / 55
1) 이익 목적론 ·············································································· 56
2) 존속 목적론 ·············································································· 57
3) 봉사 목적론 ·············································································· 58
2. 기업의 다원 목적론 / 58
1) 성장목적론 ··············································································· 59
2) 균형 목적론 ·············································································· 59
3) 영리 경영목적론 ······································································ 59
제3장 사회의 개념
제1절 사회의 의의 / 62
1. 사회의 정의 / 627
1 ) 개 체 적 개 념 ················································································· 63
2 ) 전 체 적 개 념 ················································································· 64
2. 사회의 유형과 특징 / 64
1 ) 고 대 사 회 의 특 징 ········································································· 64
2 ) 근 세 이 후 의 사 회 와 특 징 ····························································· 65
3 ) 현 대 사 회 의 특 징 ········································································· 67
제 2절 사회의 변화와 생존 수단 / 68
1. 사회의 변화 / 68
1 ) 경 제 발 전 의 변 화 ·········································································· 69
2) 사회ㆍ문 화 적 변 화 ······································································ 70
3 ) 정 치 체 제 의 변 화 ·········································································· 71
4 ) 과 학 기 술 의 변 화 ·········································································· 72
5) 자연ㆍ환 경 의 변 화 ······································································ 72
2. 사회변화에 따른 생존 수단 / 73
제 3절 사회이데올로기와 세계화 / 76
1. 사회 이데올로기의 개념 / 76
2. 사회 이데올로기의 체제 / 77
1 ) 자 본 주 의 체 제 ·············································································· 77
2 ) 다 원 주 의 체 제 ·············································································· 82
3. 세계화 / 84
1 ) 세 계 화 의 배 경 과 개 념 ·································································· 84
2 ) 세 계 화 의 영 향 ·············································································· 87
제4장 기업과 사회의 상호작용
제 1절 기업과 사회의 학문적 배경과 연구목적 / 90
1. 학문적 연구 배경 / 90
2. 기업과 사회의 연구 목적 / 918
1) 기업과 사회 목적의 균형 ························································· 92
2) 기업의 역할을 사회가 수용 ······················································ 92
3) 사회의 역할을 기업이 수용 ······················································ 93
4) 경영자의 능력 향상 ·································································· 93
5) 사회환경변화에 대응하는 능력 향상 ········································ 93
6) ESG 경영의 실천으로 사회발전에 공헌 ··································· 94
제2절 기업과 사회의 상호작용 이해 / 95
1. 상호관계와 상호작용 / 97
2. 기업과 사회의 작용 관점 / 98
1) 시스템적 관계 ·········································································· 99
2) 동등한 상호관계 ······································································ 99
제3절 기업에 대한 사회적 기대와 이슈 / 100
1. 기업에 대한 사회적 기대 / 100
1) 사회적 기대의 의의 ································································ 1 0 0
2) 사회적 기대에 대한 관점과 유형 ··········································· 1 0 1
2. 기업의 사회적 이슈 / 105
1) 사회적 이슈의 개념 ································································ 1 0 5
2) 이슈 발생의 원인 ···································································106
3) 사회적 이슈의 라이프 사이클 ················································ 1 0 6
3. 사회적 기대와 이슈에 대한 해결방안 / 108
1) 기업과 사회의 합리성 이해 ···················································· 1 0 9
2) 기업과 사회의 협력 ································································ 1 1 0
제4절 기업의 사회적 권력과 정당성 / 111
1. 기업 권력의 이해 / 111
1) 기업 권력의 개념 ···································································111
2) 기업 권력의 구분 ···································································112
2. 기업의 사회적 정당성 / 117
1) 사회적 정당성의 의의 ···························································· 1 1 7
2) 기업의 정당성 확보 ································································ 1 1 89
제 2 부 기업의 설립과 성장 ｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜
제5장 기업가정신과 경영
제 1절 기업가정신과 창업 / 124
1. 기업가와 기업가정신 / 124
1 ) 기 업 가 의 개 념 ··········································································· 1 2 4
2 ) 기 업 가 정 신 ················································································ 1 2 4
2. 기업의 창업 / 125
1 ) 창 업 의 개 념 ··············································································· 1 2 5
2 ) 창 업 의 3 요 소 ············································································· 1 2 6
3 ) 기 업 의 창 업 과 정 ······································································· 1 2 7
제 2절 기업의 형태 / 134
1. 기업의 분류 / 135
2. 사기업 / 136
1 ) 개 인 기 업 ···················································································· 1 3 6
2 ) 공 동 기 업 ···················································································· 1 3 7
3. 공기업과 공사공동기업 / 139
1 ) 공 기 업 ······················································································· 1 3 9
2 ) 공 사 공 동 기 업 ············································································· 1 4 0
제 3절 경영과 경영자 / 140
1. 경영의 개념 / 141
1 ) 경 영 의 정 의 ··············································································· 1 4 1
2 ) 경 영 의 기 능 ··············································································· 1 4 1
2. 경영이념과 경영목표 / 143
1 ) 경 영 이 념 ···················································································· 1 4 3
2 ) 경 영 목 표 ··················································································· 1 4 410
3. 경영의 원칙 / 144
1) 경영의 3대 원칙 ···································································· 1 4 4
2) 효율성과 효과성 ···································································· 1 4 6
4. 경영 마인드 / 147
1) 경영 마인드의 의미 ································································ 1 4 7
2) 경영 마인드의 내용 ································································ 1 4 7
제4절 경영자의 유형ㆍ역할ㆍ책임 / 151
1. 경영자의 의의와 유형 / 151
1) 경영자의 의의 ········································································ 1 5 1
2) 경영자의 유형 ········································································ 1 5 2
2. 경영자의 역할과 자질 / 155
1) 경영자의 역할 ········································································ 1 5 5
2) 경영자의 자질 ········································································ 1 5 7
3. 경영자의 책임 / 158
1) 내부 책임 ··············································································· 1 5 9
2) 외부 책임 ··············································································· 1 5 9
제6장 기업의 성장과 집중
제1절 기업의 성장 / 162
1. 기업성장의 의의 / 162
2. 기업성장의 유형 / 162
1) 기업의 다각화 ········································································ 1 6 2
2) 기업의 계열화 ········································································ 1 6 4
3) 기업의 M&A(인수ㆍ합 병 ) ····················································· 1 6 6
제2절 기업의 집중 / 172
1. 기업집중의 개념 / 172
1) 기업집중의 의의 ···································································· 1 7 211
2 ) 기 업 집 중 의 목 적 ········································································ 1 7 2
2. 기업집중의 형태 / 173
1 ) 카 르 텔 ······················································································· 1 7 3
2 ) 트 러 스 트 ···················································································· 1 7 4
3 ) 콘 체 른 ······················································································· 1 7 6
3. 기업집중의 규제 / 179
제 3 부 기업환경과 이해자집단 ｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜
제7장 기업의 경영환경
제 1절 기업환경의 개념 / 184
1. 기업환경의 이해 / 184
1 ) 기 업 환 경 의 의 미 ········································································ 1 8 4
2 ) 기 업 환 경 의 중 요 성 과 주 체 ························································ 1 8 5
제 2절 기업환경의 영역 / 186
1. 기업의 외부환경 / 187
1 ) 외 부 환 경 의 의 미 ········································································ 1 8 7
2 ) 기 업 의 외 부 환 경 요 인 ································································ 1 8 7
2. 기업의 내부환경 / 191
1 ) 내 부 환 경 의 의 미 ········································································ 1 9 1
2 ) 기 업 의 내 부 환 경 요 인 ································································ 1 9 2
제 3절 4차산업혁명과 기업환경 / 195
1. 인공지능 / 196
2. 사물인터넷 / 200
3. 3D 프린팅 / 20212
4. 빅데이터 / 203
5. 로봇 / 205
6. 가상현실 / 206
제8장 기업과 이해관계자 집단
제1절 이해관계자의 이해 / 210
1. 이해관계자의 개념 / 210
2. 이해관계자의 역할과 중요성 / 210
1) 자금제공의 이해관계자 ·························································· 2 1 1
2) 노동력 제공의 이해관계자 ····················································· 2 1 2
3) 소비활동의 이해관계자 ·························································· 2 1 2
4) 원자재제공의 이해관계자 ······················································ 2 1 3
5) 정책제공의 이해관계자 ·························································· 2 1 3
6) 경쟁자와 언론매체의 이해관계자 ··········································214
3. 이해관계자의 기능 / 215
1) 공공성 ···················································································· 2 1 5
2) 혁신성 ···················································································· 2 1 7
3) 성장성 ···················································································· 2 1 8
제2절 이해관계자의 구분 / 219
1. 이해관계의 성격에 의한 구분 / 219
2. 이해관계의 영향력에 의한 구분 / 220
3. 경영자와의 이해관계 / 221
1) 경영자와 기업의 관계 ···························································· 2 2 1
2) 경영자와 이해관계자의 관계 ················································· 2 2 2
3) 기업과 이해관계자의 관계 ····················································· 2 2 213
제9장 기업과 소비자의 관계
제 1절 기업과 소비자의 관계 정립 / 224
1. 기업과 소비자 관계의 개념 / 224
2. 기업과 소비자 관계의 변화 / 225
1 ) 생 산 자 중 시 시 대 ······································································· 2 2 6
2 ) 소 비 자 중 시 시 대 ······································································· 2 2 6
3 ) 판 매 자 중 시 시 대 ······································································· 2 2 7
3. 기업의 소비자 지향점 / 228
1 ) 명 확 한 생 산 목 표 ······································································· 2 2 8
2 ) 효 용 가 치 의 극 대 화 ···································································· 2 2 8
3 ) 신 속 한 서 비 스 ··········································································· 2 2 9
4 ) 정 확 한 제 품 정 보 의 제 공 ···························································· 2 2 9
제 2절 기업과 소비자 관계의 이슈 / 230
1. 정보와 관련된 이슈 / 230
1 ) 정 보 의 구 분 ··············································································· 2 3 1
2 ) 과 장 된 정 보 의 이 슈 ··································································· 2 3 3
2. 제품과 관련된 이슈 / 234
1 ) 제 품 성 능 의 이 슈 ······································································· 2 3 5
2 ) 제 품 안 전 의 이 슈 ······································································· 2 3 5
3 ) 제 품 진 부 화 의 이 슈 ··································································· 2 3 8
3. 가격과 관련된 이슈 / 238
4. 판매 활동과 관련된 이슈 / 241
1 ) 개 인 을 대 상 으 로 한 강 매 행 위 ··················································· 2 4 1
2 ) 업 체 를 대 상 으 로 한 강 매 행 위 ··················································· 2 4 2
5. 서비스와 관련된 이슈 / 24214
제4부 ESG경영 ｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜
제10 장 기업의 친환경 경영
제 1절 환경의 인식변화 / 248
1. 국제 환경규제의 강화추세 / 248
2. 국내기업의 환경 인식변화 / 250
제 2절 환경 피해의 유형과 관리방안 / 251
1. 환경 피해의 유형 / 251
1 ) 환 경 의 구 분 ············································································· 2 5 1
2 ) 환 경 피 해 의 유 형 ···································································· 2 5 1
2. 공해관리 방안 / 255
제3절 친환경 경영의 구축 / 257
1. 친환경 경영활동의 요구 / 257
1) 친환경적인 생산활동 ····························································· 2 5 7
2) 각 단계별 환경친화적 활동 ···················································· 2 5 8
2. 친환경 경영의 정착 / 261
3. 친환경 경영의 실천 방안 / 263
1) 환경을 보호하고자 하는 기업문화의 조성 ·····························263
2) 친환경 경영의 실천 ································································ 2 6 3
3) 친환경 경영을 위한 조직의 신설 ··········································· 2 6 4
4) 환경평가제도의 도입 ····························································· 2 6 4
5) 그린마케팅의 홍보 ·································································265
제11장 기업의 사회적 책임
제1절 사회적 책임의 이해 / 268
1. 기업의 사회적 책임의 의의 / 26815
1 ) 기 업 의 사 회 적 책 임 의 정 의 ······················································· 2 6 8
2 ) 기 업의 사 회적 책 임의 등 장과 과 제 ···········································269
2. 사회적 책임에 대한 두 가지 이론 / 270
1 ) 부 정 론 ······················································································· 2 7 0
2 ) 긍 정 론 ······················································································· 2 7 1
제 2절 사회적 책임의 모델과 범위 / 272
1. 기업의 사회적 책임 모델 / 272
1 ) 전 통 적 기 업 의 사 회 적 책 임 ······················································· 2 7 3
2 ) 모 체 적 기 업 ··············································································· 2 7 4
3 ) 중 도 적 기 업 ··············································································· 2 7 4
2. 사회적 책임의 범위와 내용 / 276
제 3절 사회공헌활동과 사회적 기업 / 279
1. 기업의 사회공헌활동 / 279
1 ) 사 회 공 헌 활 동 의 출 현 ································································· 2 7 9
2 ) 사 회 공 헌 활 동 의 중 요 성 과 기 대 ················································· 2 8 0
3 ) 사 회 공 헌 활 동 의 유 형 ································································· 2 8 2
2. 사회적 기업 / 283
1 ) 사 회 적 기 업 의 개 념 ··································································· 2 8 3
2 ) 사 회 적 기 업 의 유 형 ··································································· 2 8 3
제12장 기업의 윤리경영
제 1절 기업윤리의 개념 / 286
1. 기업윤리의 정의 / 286
2. 윤리경영이 중요하게 대두되는 이유 / 288
3. 윤리경영과 이익과의 관계 / 289
제 2절 기업윤리의 수준 / 291
1. 기업윤리 수준의 변화 / 29116
2. 윤리프로그램의 운영 / 293
3. 기업의 윤리기준 설정 / 293
제3절 윤리경영에 영향을 미치는 요소 / 294
제 5 부 기업과 경영 ｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜｜ 제13장 기업의 경영관리
제1절 경영관리의 개념 / 302
1. 경영관리의 의의 / 302
2. 경영관리 과정의 요소 / 303
3. AI와 경영관리과정 / 305
제2절 계획화 / 306
1. 계획화의 의의 / 306
1) 계획화의 정의 ········································································ 3 0 6
2) 경영계획의 유형 ···································································· 3 0 6
2. 경영계획의 수립 과정 및 원칙 / 307
1) 경영계획의 수립 과정 ···························································· 3 0 7
2) 경영계획 수립의 원칙 ···························································· 3 0 8
제3절 조직화 / 309
1. 경영조직의 의의 / 309
1) 조직화의 정의 ········································································ 3 0 9
2) 조직화의 역할 ········································································ 3 0 9
2. 조직화의 요소와 원칙 / 310
1) 조직화의 요소 ········································································ 3 1 0
2) 경영조직 운영의 일반원칙 ····················································· 3 1 0
3. 경영조직의 유형 / 31217
1 ) 경 영 조 직 의 기 본 형 태 ································································ 3 1 2
2 ) 권 한 배 분 형 태 에 따 른 구 분 ······················································ 3 1 2
3 ) 목 표 달 성 여 부 에 의 한 분 류 ······················································ 3 1 3
4 ) 여 러 가 지 다 양 한 경 영 조 직 ······················································· 3 1 3
제 4절 경영지휘 / 315
1. 경영지휘의 정의와 원칙 / 315
1 ) 경 영 지 휘 의 정 의 ········································································ 3 1 5
2 ) 경 영 지 휘 의 원 칙 ········································································ 3 1 5
2. 경영지휘의 구성요소 / 316
1 ) 동 기 부 여 ···················································································· 3 1 6
2 ) 리 더 십 ······················································································· 3 1 7
3 ) 의 사 소 통 ···················································································· 3 2 0
제 5절 경영통제 / 321
1. 경영통제의 개념 / 321
1 ) 경 영 통 제 의 의 의 ········································································ 3 2 1
2 ) 경 영 통 제 의 유 형 ········································································ 3 2 1
2. 경영통제의 절차 및 기법 / 322
1 ) 경 영 통 제 의 절 차 ·································································
저자
저자
박상범
동국대학교 경상대학 경영학과를 졸업하고 동대학원 경영학과 석사과정을 거쳐 독일 Mannheim 대학교 경영학부를 수학하였고, 인하대학교와 위덕대학교에서 경영학과 박사과정을 수료하였으며, 미국 Illinois주립대학교(Urbana-Champaign) 객원교수를 거쳤다. 동국대학교 학생경력개발원장, 대외협력단장, 상경대학장, 경영대학원장, 전략경영연구소장을 역임하였으며, 현재 명예교수로 재직하고 있다.
저서로는 생산ㆍ운영관리(탑북스, 개정3판, 2020), 중소기업경영론(탑북스, 개정3판, 2021), ESG경영시대의 경영학원론(탑북스, 개정5판, 공저, 2022), 알기 쉬운 경영학(한경사, 공저, 2023), 경영전략(한경사, 개정4판, 2024) 등이 있다.
저서로는 생산ㆍ운영관리(탑북스, 개정3판, 2020), 중소기업경영론(탑북스, 개정3판, 2021), ESG경영시대의 경영학원론(탑북스, 개정5판, 공저, 2022), 알기 쉬운 경영학(한경사, 공저, 2023), 경영전략(한경사, 개정4판, 2024) 등이 있다.
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