Talk like a CEO

This book is for anyone who has ever looked at a successful CEO and thought: "What sets them apart from the average person?" A more pointed question would be: "How do they communicate differently from the average person", or from a linguistic point of view: "What sets them apart in terms of their speech patterns and use of language?" In the process of writing this book, I have determined that there are discernable differences in the communication methods, speech patterns, and even word choices of the world's ten most recognizable CEOs. This book identifies the linguistic tools that have enabled them to rise to the top of their respective fields. Once identified, I believe that these speech characteristics can be effectively adopted by anyone, whether a wannabe entrepreneur, student of business English, or just someone seeking to upgrade their communication skills. Learning to talk like a CEO could be your ticket to the next level.

(Introduction 中)

인터뷰 키포인트, 성공하는 사람들의 인터뷰의 3가지 법칙 S.O.S
Interview key points: 'S.O.S.' The Economist magazine claims that 'an effective leader must communicate a clear social philosophy and concrete vision to his followers, and this is best done by adhering to the S.O.S. method'. S.O.S stands for 'Social interest', 'Obvious philosophy', and 'Specific vision', and we'll take a look below at how Elon Musk covers each of these stages in his podcast interview.

?저자의 글

CEO 소개 Intro｜CEO의 특징적 인터뷰, 연설｜유용한 단어｜스피치 특징｜커뮤니케이션 팁｜스피치속의 관용구｜5가지 인용문｜

챕터명:

I Jeff Bezos: 'Stick to your guns'
Ⅱ Bill Gates: 'The next outbreak? We're not ready'
Ⅲ Steve Jobs: 'Keep Looking. Don't settle.'
Ⅳ Mark Zuckerberg: 'Standing for free expression'
Ⅴ Elon Musk: 'Becoming a multi-planet species'
Ⅵ Sundar Pichai: 'The shift to an AI-first world'
Ⅶ Jack Ma: 'Innovating to empower others'
Ⅷ Susan Wojcicki: 'We need consistent company policies'

Ⅸ Reed Hastings: 'I love business, I love competing'
Ⅹ Jack Dorsey: 'Being a founder is not a job, it's an attitude'

Josiah Hunt 조사야 헌트 Josiah Hunt
영국 Exeter University에서 영어영문학을 전공하고 현재는 Nottingham University 에서 TESOL (Teaching English to Speakers of Other Languages)을 공부하고 있습니다. 한국에서 12년동안 초중등 영어교육, 비즈니스 영어, IELT, 토플, 영어 콘텐츠 제작, 통번역 등 다양한 분야의 경력이 있습니다. 12년동안 한국에서 살면서 두 번째 언어로써 한국어를 배우는 과정에서 한국인들의 말하기 특징들을 면밀하게 살펴보게 되고 이해하게 되었습니다. 영어를 배울 때 문법이나 정확한 영어를 구사하려고 노력하기 보다는 자신의 생각을 자신감 있게 말할 수 있는 것이 중요합니다. 그동안의 경험으로 조금이나마 영어 말하기에 도움을 주고 싶다는 생각에 이 책을 집필하게 되었습니다.